Moz Pro
Moz Pro is an all-in-one SEO suite offering keyword research, rank tracking, backlink analysis, site audits, and AI visibility monitoring for marketers and agencies.
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Moz Pro provides a comprehensive set of SEO tools including keyword exploration across a 1.25 billion+ keyword index, backlink analysis via 44+ trillion links, technical site auditing, rank tracking, and competitive research. It now also includes AI visibility monitoring to track brand mentions in LLM-generated answers. Trusted by over 500,000 brands and agencies, it targets digital marketers, small businesses, and agencies looking for an established, data-rich SEO platform.
Best for: Digital marketers, SEO agencies, and small-to-mid-size businesses seeking an established all-in-one SEO toolkit
Key Features
- Keyword Explorer with 1.25B+ keyword index
- Link Explorer with 44+ trillion link index
- Site crawl and technical SEO auditing
- Rank tracking and SERP analytics
- AI visibility monitoring (brand mentions in LLM responses)
- Competitive research and keyword gap analysis
- Domain Authority (DA) metrics
- MozBar browser extension (free)
- Local SEO management via Moz Local
- Custom reporting and client dashboards
Pros
- Industry-trusted Domain Authority (DA) metric widely used as a standard benchmark
- Large, well-established keyword and backlink index with 20+ years of data
- AI visibility tracking is a forward-looking differentiator few competitors offer
- Comprehensive learning resources (Moz Academy, Beginner's Guide, MozCon)
Cons
- More expensive than many competitors (e.g., SE Ranking, Ubersuggest) for comparable features at entry level
- Backlink index and crawl speed lag behind Ahrefs and Semrush in size and freshness
- Rank tracking update frequency (not daily on lower plans) is a disadvantage vs. STAT or Semrush
- Site audit crawl limits on lower-tier plans can be restrictive for larger websites
- Interface feels dated compared to newer SEO tools; UX has not kept pace with rivals
Pricing Details
| Pricing type | Freemium |
| Starting at | $49/mo |
| Free plan | ✅ Available |
Plan Breakdown
Starter
$49/mo
Standard
$99/mo
Medium
$179/mo
Large
$299/mo
See Current Pricing →
Pricing may change — always verify on the official site.
- Tracking keyword rankings and monitoring organic search performance over time
- Auditing website technical SEO issues and prioritizing fixes
- Researching backlink profiles and identifying link-building opportunities
- Monitoring brand presence in AI-generated search answers
- Competitive analysis and identifying keyword gaps vs. rivals
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Alternatives to Moz Pro
See how Moz Pro compares side-by-side with similar tools
Moz Pro Current |
Ahrefs
|
NeuronWriter
|
SE Ranking
| |
|---|---|---|---|---|
| Rating | ★★★★☆ 4.0 | ★★★★½ 4.5 | ★★★★½ 4.3 | ★★★★☆ 4.2 |
| Trust Score | 77/100 | 89/100 | 78/100 | 82/100 |
| Pricing |
Starter
$49/mo
Standard
$99/mo
Medium
$179/mo
Large
$299/mo |
Free
$0/mo
Starter
$29/mo
Lite
$129/mo
Standard
$249/mo | Paid From $23/mo |
Essential
$52/mo
Pro
$95/mo
Business
$207/mo
Enterprise
Custom |
| Data updated | 2 days ago | 3 days ago | 8 days ago | 3 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score = (Rating / 5 × 60) + (Popularity / 100 × 40). A score of 100 means the tool has a perfect rating and maximum market popularity. Scores are updated automatically by our AI agent.
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