Shopify Magic
Shopify Magic is Shopify's suite of built-in AI features, centered on Sidekick — a commerce-focused AI assistant that helps merchants manage, grow, and automate their Shopify stores.
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✓ Free plan available
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⚡ At a glance
Best for: Shopify merchants of all sizes who want AI assistance built directly into their store admin without third-party integrations
✓ Deeply integrated with Shopify admin — can read store data and take real actions, unlike generic AI tools
✗ Only useful if you are already a Shopify merchant — zero value as a standalone tool
An honest editorial snapshot from this tool's profile — not a paid placement.
Shopify Magic encompasses AI-powered tools native to the Shopify platform, with Sidekick as its flagship assistant. Sidekick has direct access to your store's data and admin, enabling it to write product descriptions, edit photos, generate social content, analyze pricing, manage inventory alerts, and execute store tasks hands-free. It is included with all Shopify plans, with features and usage limits varying by tier.
Best for: Shopify merchants of all sizes who want AI assistance built directly into their store admin without third-party integrations
Key Features
- Sidekick AI assistant with direct Shopify admin access
- AI-generated product descriptions optimized for SEO
- AI photo editing to upgrade product images to studio quality
- Social media content generation for products
- Pricing analysis and sales optimization suggestions
- Automated discount and offer setup
- Email marketing campaign builder
- Low-stock alerts and inventory management
- ShopifyQL query writing for payments and web performance data
- Conversation history saved in admin sidebar
- Multi-language support
- Staff permission-aware access controls
How to use Shopify Magic
Pros
- Deeply integrated with Shopify admin — can read store data and take real actions, unlike generic AI tools
- Included at no extra cost with existing Shopify subscriptions
- Continuously updated with new capabilities (multiple releases in late 2025 and early 2026)
- Covers a broad range of tasks: design, writing, marketing, analytics, and operations in one place
- Respects existing staff permission structures, making it safe for team use
Cons
- Only useful if you are already a Shopify merchant — zero value as a standalone tool
- Features and usage limits vary by plan, meaning lower-tier subscribers get a reduced experience
- Photo editing and content generation quality can be inconsistent compared to dedicated AI tools like Midjourney or Jasper
- No access for non-Shopify platforms — completely locked into the Shopify ecosystem
- Advanced analytics and ShopifyQL querying have a learning curve for non-technical merchants
- Sidekick cannot yet handle all complex multi-step automations that experienced merchants may need
Pricing Details
| Pricing type | Freemium |
| Starting at | Included with Shopify plans (from ~$29/mo) |
| Free plan | ✅ Available |
Shopify Magic Pricing
Shopify Magic pricing — 4 plans: Basic ($19/month billed yearly (or $25/month billed monthly)) · Grow ($49/month billed yearly (or $65/month billed monthly)) · Advanced ($299/month billed yearly (or $399/month billed monthly)) · Plus (From $2,300/month). Compare monthly and yearly costs below.
Basic
$19/month billed yearly (or $25/month billed monthly)
$19/month billed yearly (or $25/month billed monthly)
- ✓ Shopify Magic AI assistant for ecommerce: content, insights, store tasks
- ✓ Millions of AI tokens included
- ✓ 24/7 live chat support
- ✓ 10 inventory locations
- ✓ Up to $3,500 in partner credits
- ✓ 2% fee if using third-party payment providers
Grow
$49/month billed yearly (or $65/month billed monthly)
$49/month billed yearly (or $65/month billed monthly)
- ✓ Everything in Basic, plus:
- ✓ Up to 5 staff accounts
- ✓ Up to $5,000 in partner credits
- ✓ 1% fee if using third-party payment providers
Advanced
$299/month billed yearly (or $399/month billed monthly)
$299/month billed yearly (or $399/month billed monthly)
- ✓ Everything in Grow, plus:
- ✓ Up to 15 staff accounts
- ✓ Advanced 24/7 chat support
- ✓ Direct third-party shipping rates
- ✓ Localize your store for different regions
- ✓ Up to $7,000 in partner credits
- ✓ 0.6% fee if using third-party payment providers
Plus
From $2,300/month
From $2,300/month
- ✓ Everything in Advanced, plus:
- ✓ Unlimited staff accounts
- ✓ 24/7 priority phone support
- ✓ 200 inventory locations
- ✓ Unlimited B2B catalogs
- ✓ Fully customizable checkout
- ✓ 0.2% fee if using third-party payment providers
See Current Pricing →
Pricing may change — always verify on the official site.
- Writing and optimizing product descriptions for SEO without hiring a copywriter
- Getting a quick weekly performance summary and actionable insights from store data
- Launching social media campaigns and email marketing directly from the Shopify admin
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| Rating | ★★★★☆ 4.0 | ★★★★☆ 4.2 | ★★★★☆ 4.2 | ★★★★☆ 4.1 |
| Trust Score | 80/100 | 84/100 | 84/100 | 82/100 |
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| Data updated | 1 month ago | 1 month ago | 1 month ago | 1 month ago |
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