Shopify Magic
Sidekick is Shopify's built-in AI commerce assistant that helps merchants start, run, and grow their store through natural language prompts.
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✓ Free plan available
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Shopify Magic, now centered on the Sidekick assistant, is embedded directly into the Shopify admin and has access to your real store data — orders, inventory, analytics, and more. It can write product descriptions, generate social content, audit shipping configs, create customers, run ShopifyQL queries, and take direct action inside your admin. It is included with all Shopify plans at no additional cost, though features and usage limits vary by plan tier.
Best for: Shopify merchants who want an AI assistant deeply integrated with their store data and admin workflows
Key Features
- AI-generated product descriptions optimized for SEO
- AI photo editing to enhance product images
- Sidekick chat assistant with direct Shopify admin access
- ShopifyQL query writing for analytics, payments, and web performance data
- Social media content generation
- Email marketing campaign builder
- Discount and offer setup assistance
- Low-stock alerts and inventory management prompts
- Smart product collection organization
- Customer and company creation via natural language
- Conversation history saved in sidebar
- Staff permission-aware responses
- Multi-language support
Pros
- Deep integration with live Shopify store data — no copy-pasting or manual context needed
- Included at no extra cost with existing Shopify subscriptions
- Can take real actions in the admin (not just give advice), such as creating customers or building collections
- Continuously updated with meaningful new capabilities (multiple releases per month)
Cons
- Only useful if you are already a Shopify merchant — zero value outside the Shopify ecosystem
- Features and usage limits vary by plan, so lower-tier subscribers get a restricted experience
- AI outputs (descriptions, copy) often require manual editing to match brand voice
- Not a standalone AI tool — cannot be accessed or purchased independently of a Shopify subscription
- Compared to dedicated AI writing or analytics tools, depth in any single domain (e.g. SEO, ad strategy) is relatively shallow
Pricing Details
| Pricing type | Freemium |
| Starting at | Included with Shopify plans (from ~$29/mo) |
| Free plan | ✅ Available |
Plan Breakdown
Basic
$29/mo
Shopify
$79/mo
Advanced
$299/mo
Plus
$2,300/mo
Enterprise
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- Writing and optimizing product descriptions at scale for an online store
- Getting a weekly performance summary and actionable insights without building custom reports
- Quickly setting up discount codes, shipping rules, or collections via conversational prompts
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See how Shopify Magic compares side-by-side with similar tools
Shopify Magic Current |
Nosto
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Dynamic Yield
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Okendo
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|---|---|---|---|---|
| Rating | ★★★★☆ 4.0 | ★★★★☆ 4.2 | ★★★★☆ 4.2 | ★★★★☆ 4.1 |
| Trust Score | 77/100 | 75/100 | 75/100 | 74/100 |
| Pricing |
Basic
$29/mo
Shopify
$79/mo
Advanced
$299/mo
Plus
$2,300/mo |
Enterprise
Custom |
Enterprise
Custom |
Starter
$19/mo
Essential
$99/mo
Growth
$199/mo
Power
$499/mo |
| Data updated | 2 days ago | 2 days ago | 2 days ago | 2 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score = (Rating / 5 × 60) + (Popularity / 100 × 40). A score of 100 means the tool has a perfect rating and maximum market popularity. Scores are updated automatically by our AI agent.
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