Dynamic Yield
Dynamic Yield by Mastercard is an enterprise-grade personalization and experience optimization platform that uses AI to tailor content, product recommendations, and offers across web, email, apps, and ads.
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Dynamic Yield's Experience OS enables brands to algorithmically match content, products, and offers to individual customer preferences across every digital channel. It combines segmentation, A/B testing, journey orchestration, AI-driven recommendations, and search optimization in a single platform. Recognized as a Leader eight consecutive times in the Gartner Magic Quadrant for Personalization Engines, it serves large-scale eCommerce, financial services, media, and restaurant brands globally.
Best for: Mid-to-large enterprises in eCommerce, retail, financial services, and media seeking advanced AI-driven personalization and A/B testing at scale
Key Features
- AI-powered product recommendations
- Audience segmentation and targeting
- A/B and multivariate testing
- Journey orchestration across channels
- Personalized email with no-code builder
- On-site search optimization
- Mobile app experience optimization
- Experience APIs for developer customization
- Conversational commerce via Shopping Muse
- GDPR and enterprise-grade compliance
Pros
- Recognized as a Gartner Magic Quadrant Leader 8 consecutive times — strong industry validation
- Broad channel coverage: web, email, apps, ads, and search in one platform
- Proven ROI with documented customer results (e.g., 25% revenue from recommendations, 40-60% recommendation CTR lifts)
- Extensive customer success services and onboarding support
- Enterprise-ready with strong security, privacy, and compliance features
Cons
- No transparent public pricing — requires a sales demo, making budget assessment difficult for smaller teams
- Cost is prohibitive for SMBs; clearly positioned and priced for mid-market and enterprise customers only
- Steep learning curve — the breadth of features means significant onboarding and training investment
- Heavy reliance on customer success team support may mask product complexity rather than resolving it
- Competitors like Optimizely or AB Tasty may offer more accessible entry points for teams with lower traffic volumes
Pricing Details
| Pricing type | Paid |
| Starting at | Custom (enterprise pricing) |
Plan Breakdown
Enterprise
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- eCommerce product recommendation engines to increase add-to-cart and revenue
- Multichannel personalization campaigns across web, email, and mobile apps
- A/B and multivariate testing of landing pages, CTAs, and content for conversion optimization
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Dynamic Yield Current |
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 Shopify Magic
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|---|---|---|---|---|
| Rating | ★★★★☆ 4.2 | ★★★★☆ 4.2 | ★★★★☆ 4.1 | ★★★★☆ 4.0 |
| Trust Score | 75/100 | 75/100 | 74/100 | 77/100 |
| Pricing |
Enterprise
Custom |
Enterprise
Custom |
Starter
$19/mo
Essential
$99/mo
Growth
$199/mo
Power
$499/mo |
Basic
$29/mo
Shopify
$79/mo
Advanced
$299/mo
Plus
$2,300/mo |
| Data updated | 2 days ago | 2 days ago | 2 days ago | 2 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score = (Rating / 5 × 60) + (Popularity / 100 × 40). A score of 100 means the tool has a perfect rating and maximum market popularity. Scores are updated automatically by our AI agent.
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