Every tool on mrreviewai.com has a Trust Score — a number from 0 to 100. Here’s exactly how we calculate it.
The formula
Trust Score = the average of five quality criteria: Value for money, Free plan, Ease of use, Features, and Transparency.
Five criteria. Nothing hidden. Popularity, brand size, and affiliate commissions never affect it.
Our Five Criteria
Each criterion is scored independently based on hands-on testing, then averaged for the final Trust Score:
- Value for money — what you get for the price
- Free plan — how usable the tool is before you pay
- Ease of use — time to first result, learning curve, UI clarity
- Features — depth and breadth of what the tool can actually do
- Transparency — clear pricing, honest limitations, no hidden gotchas
Each of the five criteria is weighted equally. No single factor — and no popularity or brand-size metric — can outweigh the others.
What does NOT affect Trust Score
- Advertising spend — paying us for ads does not move your score
- Commission rate — tools with higher affiliate payouts do not get higher scores
- Featured listing status — a Featured badge is cosmetic only
- Claiming your listing — verification adds a badge but doesn’t change score
Score labels
| Score | Label |
|---|---|
| 85–100 | Excellent |
| 70–84 | Great |
| 55–69 | Good |
| 40–54 | Fair |
| Below 40 | Limited data |
Why we publish the formula
Because you should be able to verify it yourself. Transparency isn’t just a feature for us — it’s the whole point.
Last updated: June 2026
About the Author
Mr Review AI Team
This review was researched and tested hands-on by the Mr Review AI editorial team. We create real accounts, run actual campaigns, and document every limitation we encounter — no vendor demos, no copied spec sheets. Our reviews are editorially independent: no tool pays for a score or placement, ever. Where we have affiliate relationships, we disclose them transparently on each page.
Want to know who founded this site and what drives our editorial standards? → Meet the founder on our About page
