Lately
Lately is an AI-powered social media content creation platform that repurposes long-form content into dozens of social posts and automates employee advocacy sharing.
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⚡ At a glance
Best for: Social media managers, marketing teams, franchises, and agencies needing to repurpose content at scale
✓ Strong content repurposing engine that generates many social variants from a single asset
✗ Pricing is not publicly listed on the site, making it hard to evaluate cost before contacting sales
An honest editorial snapshot from this tool's profile — not a paid placement.
Lately uses AI trained on a brand's own performance data to auto-generate high-performing social media content from blogs, videos, podcasts, and other assets. It offers tools for scheduling, employee advocacy, and multi-channel publishing. Its newest feature, Kately, is a chat-based AI agent designed to make content creation more conversational and customizable.
Best for: Social media managers, marketing teams, franchises, and agencies needing to repurpose content at scale
Key Features
- AI-powered Social Post Autogenerator from long-form content
- Video Clip Autogenerator
- Kately chat-based AI agent
- Employee advocacy automation
- Parent dashboards for multi-location/franchise management
- Social media scheduling and publishing
- Hootsuite and HubSpot integrations
- Brand voice AI training on your own content
Pros
- Strong content repurposing engine that generates many social variants from a single asset
- AI learns from a brand's historical performance data to improve output over time
- Useful multi-location/franchise management with parent dashboards
- Native integrations with Hootsuite, HubSpot, Salesforce, and Sprinklr
Cons
- Pricing is not publicly listed on the site, making it hard to evaluate cost before contacting sales
- No meaningful free plan — only a demo or waitlist, not a self-serve trial
- Output quality can be inconsistent and requires significant human editing before publishing
- Interface and onboarding have a noticeable learning curve, especially for smaller teams
- Expensive relative to simpler alternatives like Buffer AI or Publer for teams with modest content needs
Pricing Details
| Pricing type | Paid |
| Starting at | Contact for pricing |
Lately Pricing
Lately pricing — 2 plans: Starter (Contact for pricing) · Enterprise (Custom). Compare monthly and yearly costs below.
Starter
Contact for pricing
Contact for pricing
Enterprise
Custom
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- Repurposing webinars, podcasts, or blog posts into dozens of social media posts
- Running employee advocacy programs across a large distributed workforce
- Managing social media content at scale for franchises or multi-location brands
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Alternatives to Lately
See how Lately compares side-by-side with similar tools
Lately Current |
Kleo
|
Vista Social
|
Buffer AI
| |
|---|---|---|---|---|
| Rating | ★★★☆☆ 3.2 | ★★★★☆ 3.9 | ★★★½☆ 3.6 | ★★★½☆ 3.5 |
| Trust Score | 48/100 | 78/100 | 66/100 | 68/100 |
| Pricing |
Starter
Custom
Enterprise
Custom |
Kleo
$99/mo |
Professional
$64/mo billed yearl…
Advanced
$120/mo billed year…
Scale
$304/mo billed year…
Enterprise
Custom |
Free
$0/mo forever
Essentials
$5/mo per channel —…
Team
$10/mo per channel |
| Data updated | 24 days ago | 1 month ago | 24 days ago | 24 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
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