Plausible Analytics
✓ VerifiedPrivacy-first web analytics — a lightweight, GDPR-compliant Google Analytics alternative that shows what matters without cookies or data collection.
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⚡ At a glance
Best for: Privacy-conscious website owners, SaaS founders, and EU businesses who want clean traffic analytics without cookies, consent banners, or surveillance
✓ True privacy by design — no personal data collected, no cookies, no consent banner needed
✗ Less depth than Google Analytics for advanced segmentation and funnel analysis
An honest editorial snapshot from this tool's profile — not a paid placement.
Plausible Analytics is a privacy-focused web analytics tool that gives you the essential traffic insights — pageviews, unique visitors, bounce rate, referral sources, top pages — without collecting personal data, setting cookies, or requiring cookie consent banners.Built in Europe and open-source, Plausible is fully GDPR, CCPA, and PECR compliant by design. The 1kb script is 75x smaller than Google Analytics, meaning zero page speed impact.For website owners who want clean, honest traffic data without surveillance capitalism trade-offs, Plausible is the clear choice. The simple, uncluttered dashboard gives you what you need in seconds — no spending 20 minutes finding the right GA4 report.
Best for: Privacy-conscious website owners, SaaS founders, and EU businesses who want clean traffic analytics without cookies, consent banners, or surveillance
Key Features
- No Cookies, No Consent Banner — Fully GDPR-compliant analytics without cookies; no consent popup required on your site
- Lightweight Script — 1kb tracking script is 75x lighter than Google Analytics — zero measurable impact on page speed
- Real-Time Dashboard — Live visitor count, current top pages, and traffic sources updated in real time
- Goal & Conversion Tracking — Track custom events, form submissions, downloads, and outbound link clicks
- Revenue Attribution — Connect eCommerce sales data to traffic sources to measure true ROI
- Open Source & Self-Hostable — Full source code available; self-host on your own server for complete data ownership
How to use Plausible Analytics
- Sign up for a free trial at plausible.io (no credit card required).
- Add your website domain and paste the lightweight tracking script into your site's head.
- View real-time visitors, top pages & sources on the dashboard.
- Set up Goals and custom events to track conversions.
- Upgrade to a paid plan when the trial ends, based on your monthly pageviews.
Pros
- True privacy by design — no personal data collected, no cookies, no consent banner needed
- Script size (1kb vs 73kb for GA4) has measurable impact on Core Web Vitals scores
- Clean, simple dashboard that answers 90% of analytics questions in under 30 seconds
- Open-source with self-hosting option for complete data control
- Shared dashboard links make client reporting transparent and professional
Cons
- Less depth than Google Analytics for advanced segmentation and funnel analysis
- No AI-powered insights or anomaly detection like GA4 offers
- No session recording or behavior visualization (heatmaps) — complements, doesn't replace, tools like Hotjar
- Requires paid plan for all features — no free tier (30-day trial only)
- Smaller data ecosystem — fewer integrations with advertising platforms for attribution
Pricing Details
| Pricing type | Paid |
| Starting at | 9 |
| Free plan | ❌ Not available |
| Free trial | yes |
Plausible Analytics Pricing
Plausible Analytics pricing — 4 plans: Starter ($9/mo) · Growth ($14/mo) · Business ($19/mo) · Enterprise (Custom). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ 30-day free trial, no credit card required. Prices shown are for up to 10k monthly pageviews; cost scales up with a slider as traffic grows. Yearly billing gives ~2 months free vs monthly.
Starter
$9/mo
$7.50/mo billed annually
- ✓ Up to 10k monthly pageviews (scales with traffic)
- ✓ One site
- ✓ 3 years of data retention
- ✓ Intuitive, fast, privacy-friendly dashboard
- ✓ Email/Slack reports
- ✓ Google Analytics import
- ✓ Goals and custom events
- ✓ Saved Segments
Growth
$14/mo
$11.67/mo billed annually
- ✓ Everything in Starter
- ✓ Up to 3 sites
- ✓ Up to 3 team members
- ✓ Team Management
- ✓ Shared Links
- ✓ Embedded Dashboards
- ✓ Shared Segments
Business
$19/mo
$15.83/mo billed annually
- ✓ Everything in Growth
- ✓ Up to 10 sites
- ✓ Up to 10 team members
- ✓ 5 years of data retention
- ✓ Custom Properties
- ✓ Stats API (600 requests/hour)
- ✓ Looker Studio Connector
- ✓ Ecommerce revenue attribution
- ✓ Funnels and user journeys
- ✓ Consolidated View
Enterprise
Custom
Custom
- ✓ Everything in Business
- ✓ 10+ sites
- ✓ 10+ team members
- ✓ 600+ Stats API requests/hour
- ✓ Sites API access
- ✓ Single Sign-On (SSO)
- ✓ Managed Proxy
- ✓ Scheduled raw event data exports
- ✓ 5+ years of data retention
- ✓ Priority support
See Current Pricing →
Pricing may change — always verify on the official site.
- Privacy-conscious publishers and bloggers replacing Google Analytics without losing essential insights
- SaaS companies monitoring product marketing site traffic in a GDPR-compliant way
- EU-based businesses needing analytics that comply with strict GDPR requirements without consent banners
- Agencies providing clients clean, shareable analytics dashboards
- Developers and indie makers who want lightweight, fast analytics without tracking their users
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Alternatives to Plausible Analytics
See how Plausible Analytics compares side-by-side with similar tools
Plausible Analytics Current |
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| Rating | ★★★★½ 4.5 | ★★★★½ 4.5 | ★★★★½ 4.4 | ★★★★½ 4.3 |
| Trust Score | 90/100 | 90/100 | 88/100 | 86/100 |
| Pricing |
Starter
$9/mo
Growth
$14/mo
Business
$19/mo
Enterprise
Custom |
Free
$0
Pro
$10/mo
Teams Pro
$15/user/mo
Enterprise
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Essential
$35/mo
Core
Starting at $400/mo
Enterprise
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Stellar
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Stellar Business
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| Data updated | Not yet | 1 month ago | Not yet | Not yet |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
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