Semrush
✓ VerifiedSemrush is an all-in-one digital marketing platform covering SEO, AI search visibility, content, advertising, and competitive intelligence — now part of Adobe.
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✓ Free plan available
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⚡ At a glance
Best for: SEO professionals, digital marketers, and enterprise teams needing deep competitive intelligence and multi-channel visibility management
✓ Massive, industry-leading dataset: 28B keywords, 43T backlinks, 808M domain profiles
✗ Expensive entry point (~$139.95/mo for Pro) makes it inaccessible for freelancers and small businesses on tight budgets
An honest editorial snapshot from this tool's profile — not a paid placement.
Semrush (acquired by Adobe) offers one of the largest SEO and market intelligence datasets in the industry, with 28B+ keywords, 43T backlinks, and emerging AI visibility tracking across LLM-powered search engines. It serves SEO professionals, content marketers, and enterprise teams with tools spanning keyword research, site auditing, competitor analysis, local SEO, social media management, and paid advertising insights. Its expanding AI visibility suite helps brands monitor and optimize how they appear in AI-generated answers from tools like ChatGPT and other LLMs.
Best for: SEO professionals, digital marketers, and enterprise teams needing deep competitive intelligence and multi-channel visibility management
Key Features
- Keyword research with 28B+ keyword database
- Backlink analysis (43T backlink index)
- AI search visibility tracking (LLM prompt monitoring, 289M+ prompts)
- Site technical audit and SEO health scoring
- Competitor traffic and market analysis
- Content creation and optimization tools
- Local SEO and Google Business Profile management
- Advertising intelligence for Google and Meta
- Social media management and scheduling
- AI PR toolkit for earned media and LLM citation building
- ChatGPT and MCP integrations
How to use Semrush
- Sign up for a free Semrush account (no credit card required).
- Add your website as a project and run a Site Audit to find technical SEO issues.
- Use the Keyword Magic Tool to research and prioritize target keywords.
- Set up Position Tracking to monitor your rankings daily.
- Analyze competitors with the Domain Overview and Traffic Analytics tools.
- Use the Content optimization tools to improve on-page SEO.
- Set up AI Visibility tracking to monitor brand mentions across ChatGPT, Gemini, and other AI engines.
- Track custom prompts and AI sentiment for your brand.
- Use the Keyword Cannibalization report to fix competing pages (Pro+ and above).
- Review weekly reports and adjust your SEO/AI strategy based on the data.
Pros
- Massive, industry-leading dataset: 28B keywords, 43T backlinks, 808M domain profiles
- Genuinely unified platform covering SEO, content, ads, social, and now AI visibility in one place
- Early mover on AI/LLM visibility tracking — a rare feature among mainstream SEO tools
- Strong integrations including ChatGPT, Adobe, Lovable, and MCP connectors
- Extensive free tools available without an account (keyword checker, traffic checker, etc.)
Cons
- Expensive entry point (~$139.95/mo for Pro) makes it inaccessible for freelancers and small businesses on tight budgets
- Many advanced features (AI visibility, competitor ad intelligence, API access) are locked behind higher-tier plans
- Steep learning curve — the platform is sprawling and can overwhelm new users
- Adobe acquisition creates uncertainty about pricing, roadmap, and integration direction for existing customers
- Local and social tools are functional but trail dedicated point solutions (e.g., BrightLocal, Hootsuite) in depth
- Backlink data, while large, can include more noise than Ahrefs' more curated index
Pricing Details
| Pricing type | Freemium |
| Starting at | Free / $139.95/mo |
| Free plan | ✅ Available |
Semrush Pricing
Semrush pricing — 6 plans: Free ($0/mo) · SEO ($139/mo (billed monthly)) · Starter (SEO + AI Search) ($199/mo (billed monthly)) · Pro+ (SEO + AI Search) ($299/mo (billed monthly)) · Advanced (SEO + AI Search) ($549/mo (billed monthly)) · Enterprise (Custom - request demo). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ Semrush has restructured its plans around combined SEO + AI Search visibility tracking (monitoring brand mentions and sentiment across ChatGPT, Gemini, Perplexity, etc.). Save up to 17% with annual billing. Free plan requires no credit card. Add-ons available: extra users from $45/mo, Base Report $10/mo, Pro Report $20/mo, Lead Generation $90/mo.
Free
$0/mo
$0/mo
- ✓ 1 demo project
- ✓ 10 reports per day across all vital tools
- ✓ Help Center & basic onboarding
- ✓ Basic AI Visibility features
- ✓ No credit card required
SEO
$139/mo (billed monthly)
$117.33/mo (billed annually, save up to 17%)
- ✓ 5 websites to monitor
- ✓ 500 keywords to track daily
- ✓ Basic keyword research and competitor analysis
- ✓ Position tracking
- ✓ Site audit
- ✓ Track performance in AI search
- ✓ Monitor AI sentiment
- ✓ AI visibility reports for any domain
Starter (SEO + AI Search)
$199/mo (billed monthly)
$165.17/mo (billed annually, save up to 17%)
- ✓ 5 websites to monitor
- ✓ 500 keywords to track daily
- ✓ Keyword research and optimization tools
- ✓ Competitor insights tools
- ✓ MCP access
- ✓ 50 AI prompts tracked daily
- ✓ 1 domain for AI brand performance
- ✓ 300 AI visibility reports/day
- ✓ AI-ready site audit
Pro+ (SEO + AI Search)
$299/mo (billed monthly)
$248.17/mo (billed annually, save up to 17%)
- ✓ All Starter features, plus:
- ✓ 15 websites to monitor
- ✓ 1,500 keywords to track daily
- ✓ Historical SEO data
- ✓ Content optimization
- ✓ Keyword cannibalization analysis
- ✓ Multi-location/device tracking
- ✓ 100 AI prompts tracked daily
Advanced (SEO + AI Search)
$549/mo (billed monthly)
$455.67/mo (billed annually, save up to 17%)
- ✓ All Pro+ features, plus:
- ✓ 40 websites to monitor
- ✓ 5,000 keywords to track daily
- ✓ SEO share of voice
- ✓ API data integration
- ✓ 200 AI prompts tracked daily
Enterprise
Custom - request demo
Custom - request demo
- ✓ Full LLM coverage (including Grok & Claude)
- ✓ Detailed analysis by brand, concept, or product line
- ✓ ROI attribution & funnel analysis
- ✓ Custom API limits & integrations
- ✓ Dedicated support
See Current Pricing →
Pricing may change — always verify on the official site.
- Enterprise SEO teams tracking keyword rankings, backlinks, and AI search visibility across multiple domains
- Content marketers researching topic ideas and optimizing articles for both traditional and AI-powered search
- Digital agencies conducting competitor audits and reporting on client visibility across channels
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| Rating | ★★★★½ 4.3 | ★★★★½ 4.4 | ★★★★½ 4.4 | ★★★½☆ 3.7 |
| Trust Score | 86/100 | 88/100 | 88/100 | 68/100 |
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| Data updated | 1 month ago | 1 month ago | Not yet | 12 days ago |
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About Trust Score
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