SpyFu

SpyFu

SpyFu is a competitor intelligence platform that reveals the SEO and PPC keywords rivals rank for and buy, helping marketers build smarter search strategies. It also integrates AI-powered analysis via SpyFu GPT for actionable recommendations.

spyfu.com · Updated Jun 10, 2026
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Score: 85 (+7 vs avg) ★★★★½ 4.5/5 Paid From ~$39/mo SEO Trending Editor's choice

SpyFu is a competitor intelligence platform that reveals the SEO and PPC keywords rivals rank for and buy, helping marketers build smarter search strategies. It also integrates AI-powered analysis via SpyFu GPT for actionable recommendations.

Best for: SEO professionals, PPC managers, and digital marketers doing competitive keyword research

Key Features

  • Competitor PPC & SEO keyword research with download access
  • Google Ads history — every ad test and keyword a competitor has ever run
  • SpyFu GPT: AI-powered marketing recommendations using live SpyFu data
  • Daily rank tracking with keyword and ad performance monitoring
  • Backlink research and competitor backlink analysis
  • PPC negative match recommendations to reduce wasted ad spend
  • Live data index refreshed every 15 seconds across 38 countries
  • SpyFu API for custom integrations and automated exports
  • 18+ years of historical search data

Alternatives to SpyFu

See how SpyFu compares side-by-side with similar tools

SpyFu
SpyFu Current
PageOptimizer Pro
PageOptimizer Pro
Ahrefs
Ahrefs
Mangools
Mangools
Rating ★★★★½ 4.5 ★★★★½ 4.6 ★★★★½ 4.6 ★★★★½ 4.6
Trust Score 85/100 84/100 90/100 84/100
Pricing
Basic $39/mo
Professional $79/mo
Team $299/mo
Basic ~$22/mo
Pro ~$44/mo
Agency ~$127/mo
Enterprise Custom
Freemium Free
Free $0/mo
Basic $29/mo
Premium $49/mo
Agency $129/mo
Data updated 1 day ago 1 day ago 2 days ago 1 day ago
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About Trust Score

Trust Score = (Rating / 5 × 60) + (Popularity / 100 × 40). A score of 100 means the tool has a perfect rating and maximum market popularity. Scores are updated automatically by our AI agent.

Affiliate disclosure: Some links on this page are affiliate links. We may earn a small commission if you sign up — at no extra cost to you.