Trustpilot
Trustpilot is a consumer review platform where businesses collect, manage, and display customer reviews to build social proof and online reputation.
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⚡ At a glance
Best for: E-commerce brands and service businesses wanting to collect and display customer reviews for social proof
✓ Widely recognized brand — a Trustpilot badge carries genuine consumer trust
✗ Paid plans are expensive ($259–$629+/mo) relative to what competitors like Reviews.io or Yotpo offer at lower price points
An honest editorial snapshot from this tool's profile — not a paid placement.
Trustpilot enables businesses to invite customers to leave verified reviews, respond publicly, and showcase ratings across Google, social media, and their own websites. It offers analytics dashboards, review widgets, and integrations with e-commerce and CRM platforms. While widely recognized as a trust signal, its free plan is limited, paid tiers are expensive for small businesses, and its review integrity has faced criticism.
Best for: E-commerce brands and service businesses wanting to collect and display customer reviews for social proof
Key Features
- Automated review invitation emails
- Public business profile with star ratings
- Review widgets embeddable on websites
- Google Seller Ratings integration
- Analytics and review performance dashboard
- Review flagging and dispute tools
- API and CRM/e-commerce integrations (Shopify, HubSpot, Klaviyo)
How to use Trustpilot
- Create a free Trustpilot Business account and claim your company profile page.
- Verify your domain to activate your public profile.
- Send automated review invitations to customers via email or integrations (e.g. Shopify, WooCommerce).
- Collect and monitor incoming reviews from your dashboard.
- Respond to customer reviews to build trust and resolve issues publicly.
- Add TrustBox widgets to your website to showcase your TrustScore and reviews.
- Use insights and reporting tools to track review sentiment and conversion impact.
- Upgrade to Starter, Plus, Premium, or Enterprise as you need more invitations, users, and integrations.
Pros
- Widely recognized brand — a Trustpilot badge carries genuine consumer trust
- Google integration surfaces star ratings in search ads and organic results
- Reasonably easy setup and intuitive dashboard for collecting reviews
Cons
- Paid plans are expensive ($259–$629+/mo) relative to what competitors like Reviews.io or Yotpo offer at lower price points
- Free plan is very restrictive — no review invitations, no widget customization, no analytics
- Review manipulation and fake reviews remain a documented, ongoing problem on the platform
- Businesses cannot remove reviews they believe are fraudulent without a paid plan and a lengthy dispute process
- Pricing is not fully transparent — final costs often require contacting sales, especially at higher tiers
- No meaningful AI-powered review analysis or sentiment tools despite the AI trend in competitors
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
| Free trial | no |
Trustpilot Pricing
Trustpilot pricing — 5 plans: Free ($0/mo) · Starter ($259/mo) · Growth ($629/mo) · Scale (Custom) · Enterprise (Custom). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ All paid plans require a 12-month prepaid annual contract. Plus, Premium, and Enterprise prices are per domain. Starter plan is available to new customers only and is designed for businesses up to $5M revenue. Enterprise requires a custom quote based on site traffic, business size, and revenue.
Free
$0/mo
$0/mo
Starter
$259/mo
$259/mo
Growth
$629/mo
$629/mo
Scale
Custom
Custom
Enterprise
Custom
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- E-commerce stores collecting post-purchase reviews to improve conversion rates
- Service businesses building online reputation to compete in local or national search
- Marketing teams using review widgets and star ratings in paid ad campaigns
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Alternatives to Trustpilot
See how Trustpilot compares side-by-side with similar tools
Trustpilot Current |
Sparkloop
|
Hunter.io
|
Databox
| |
|---|---|---|---|---|
| Rating | ★★★☆☆ 3.2 | ★★★★½ 4.3 | ★★★★½ 4.3 | ★★★★½ 4.3 |
| Trust Score | 52/100 | 86/100 | 86/100 | 86/100 |
| Pricing |
Free
$0/mo
Starter
$259/mo
Growth
$629/mo
Scale
Custom |
Free (Recommendations Platform)
$0/mo
Referral Programs Add-on
$2,000/yr add-on |
Free
$0/mo
Starter
$49/mo
Growth
$149/mo
Scale
$299/mo |
Free
$0/mo
Analyst
$79/mo
Pro
$199/mo
Growth
$499/mo |
| Data updated | 1 month ago | 1 month ago | Not yet | Not yet |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
🛡️ We don't sell rankings. Reviews are real user opinions, verified by email. Trust Scores are calculated independently from any paid placement. How we keep reviews honest →
Affiliate disclosure: Some links on this page are affiliate links. We may earn a small commission if you sign up — at no extra cost to you.
