Klaviyo
Klaviyo is an AI-powered B2C CRM platform combining email marketing, SMS, and customer service tools built for ecommerce and retail brands.
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✓ Free plan available
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Klaviyo offers an integrated suite of marketing automation, analytics, and service tools—including AI agents for campaign creation and customer support—all unified around a first-party customer data platform. It powers omnichannel marketing across email, SMS, push notifications, WhatsApp, and more for over 196,000 brands. Its AI features (Marketing Agent, Customer Agent, Composer) aim to automate campaign building and customer interactions, though costs scale steeply with list size.
Best for: Ecommerce and DTC brands wanting unified email, SMS, and CRM automation with deep Shopify/platform integrations
Key Features
- AI Marketing Agent (builds campaigns from a URL prompt)
- AI Customer Agent (autonomous support resolving ~65% of queries)
- AI Composer (generates on-brand campaigns from prompts)
- Email & SMS marketing automation
- Advanced segmentation and behavioral targeting
- B2C CRM with unified customer profiles
- Marketing analytics and attribution
- 350+ app integrations (Shopify, WooCommerce, loyalty, POS, etc.)
- RCS, WhatsApp, and mobile push channels
- Reviews and helpdesk products
- Predictive analytics and CLV modeling
Pros
- Deep, native Shopify integration with real-time data sync
- Powerful segmentation and automation flows driven by actual customer behavior
- All-in-one platform covers email, SMS, reviews, helpdesk, and CRM—reducing tool sprawl
- AI agents meaningfully automate campaign creation and customer support
- Strong analytics and revenue attribution out of the box
Cons
- Pricing scales aggressively with contact list size, making it expensive for large lists
- Email and SMS are billed separately, so combined costs can escalate quickly
- Steeper learning curve than simpler ESPs like Mailchimp for beginners
- Advanced features (Customer Agent, some AI tools) may require higher-tier plans or add-ons
- Primarily optimized for ecommerce/B2C—less suited for B2B or service businesses
Pricing Details
| Pricing type | Freemium |
| Starting at | Free (up to 250 contacts) |
| Free plan | ✅ Available |
Plan Breakdown
Free
$0/mo (up to 250 contacts, 500 emails)
Email
From $20/mo (251u2013500 contacts, scales with list size)
Email & SMS
From $35/mo (includes SMS credits, scales with contacts)
Enterprise
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- Ecommerce brands automating abandoned cart, post-purchase, and win-back email/SMS flows
- DTC retailers building personalized omnichannel customer journeys from a single platform
- Online stores replacing fragmented ESP + helpdesk + SMS tools with one unified CRM
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Klaviyo Current |
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| Rating | ★★★★☆ 4.2 | ★★★★½ 4.4 | ★★★★½ 4.3 | ★★★★☆ 4.2 |
| Trust Score | 83/100 | 86/100 | 78/100 | 82/100 |
| Pricing |
Free
$0/mo (up to 250 contacts, 500 emails)
Email
From $20/mo (251u2013500 contacts, scales with list size)
Email & SMS
From $35/mo (includes SMS credits, scales with contacts)
Enterprise
Custom |
Launch
$0/mo
Scale
$39/mo
Max
$99/mo
Enterprise
Custom | Freemium Free |
Free Trial
$0 for 14 days
Starter
$39/mo
Pro
$69/mo
Multichannel Expert
$99/mo |
| Data updated | 2 days ago | 2 days ago | 6 days ago | 2 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score = (Rating / 5 × 60) + (Popularity / 100 × 40). A score of 100 means the tool has a perfect rating and maximum market popularity. Scores are updated automatically by our AI agent.
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