MailerLite
✓ VerifiedMailerLite is an email marketing platform offering automation, landing pages, website building, and monetization tools aimed at small businesses and creators.
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⚡ At a glance
Best for: Solopreneurs, small businesses, creators, and e-commerce sellers needing affordable email marketing with basic automation
✓ Generous free plan — up to 1,000 subscribers and 12,000 emails/month
✗ Automation builder is less powerful and flexible than competitors like ActiveCampaign or Klaviyo
An honest editorial snapshot from this tool's profile — not a paid placement.
MailerLite provides a broad suite of email marketing tools including drag-and-drop newsletter editors, automation workflows, signup forms, landing pages, and a website builder. It also supports revenue-generating features like digital product sales, paid newsletter subscriptions, and appointment booking. The platform targets solopreneurs, small businesses, e-commerce stores, and content creators looking for an accessible, moderately priced solution.
Best for: Solopreneurs, small businesses, creators, and e-commerce sellers needing affordable email marketing with basic automation
Key Features
- Drag-and-drop email editor with AI assistance
- Marketing automation workflows
- Landing page and website builder
- Signup forms and pop-ups
- Digital product sales and paid newsletter subscriptions
- Appointment booking
- Email verifier for list hygiene
- E-commerce integrations (Shopify, WooCommerce)
- iPad subscriber collection app (offline support)
Pros
- Generous free plan — up to 1,000 subscribers and 12,000 emails/month
- Intuitive UI with a relatively gentle learning curve
- Broad feature set beyond email: websites, landing pages, digital product sales
- Transparent public pricing with no hidden tiers
Cons
- Automation builder is less powerful and flexible than competitors like ActiveCampaign or Klaviyo
- Free plan removes MailerLite branding only on paid tiers — free accounts show branding on emails
- Reporting and analytics are basic; lacks advanced segmentation and A/B testing depth found in higher-end tools
- Deliverability has received mixed reviews compared to dedicated deliverability-focused platforms
- Customer support on the free plan is limited to email only; live chat is a paid feature
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
MailerLite Pricing
MailerLite pricing — 4 plans: Free ($0/mo) · Growing Business ($9/mo) · Advanced ($18/mo) · Enterprise (Custom). Compare monthly and yearly costs below.
Free
$0/mo
$0/mo
Growing Business
$9/mo
$9/mo
Advanced
$18/mo
$18/mo
Enterprise
Custom
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- Newsletter publishing for creators and bloggers
- Lead generation via landing pages and signup forms for small businesses
- Automated drip campaigns for e-commerce stores
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MailerLite Current |
RankIQ
|
Dub
|
Databox
| |
|---|---|---|---|---|
| Rating | ★★★½☆ 3.7 | ★★★★½ 4.4 | ★★★★½ 4.3 | ★★★★½ 4.3 |
| Trust Score | 68/100 | 88/100 | 86/100 | 86/100 |
| Pricing |
Free
$0/mo
Growing Business
$9/mo
Advanced
$18/mo
Enterprise
Custom |
RankIQ + Aided Unlimited (Bundle)
$49/mo |
Free
$0/mo
Pro
$30/mo
Business
$90/mo
Advanced
$300/mo |
Free
$0/mo
Analyst
$79/mo
Pro
$199/mo
Growth
$499/mo |
| Data updated | 11 days ago | Not yet | 29 days ago | Not yet |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
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