Drift
Drift is an AI-powered conversational marketing and sales platform that uses chatbots and live chat to qualify leads and book meetings in real time.
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Drift combines AI chatbots, live chat, and email automation to help B2B companies engage website visitors, qualify prospects, and accelerate pipeline. It integrates with CRMs like Salesforce and HubSpot to route conversations to the right sales reps automatically. Originally a pioneer of conversational marketing, Drift was acquired by Salesloft in 2023 and has been progressively integrated into that broader revenue platform.
Best for: Mid-market and enterprise B2B sales and marketing teams focused on pipeline acceleration
Key Features
- AI-powered chatbots for lead qualification
- Live chat with intelligent routing to sales reps
- Meeting scheduling and calendar integration
- Account-based marketing (ABM) targeting
- Salesforce and HubSpot CRM integration
- Email and video messaging
- Drift Prospector for intent-based outreach
- Real-time visitor intelligence and alerts
Pros
- Strong ABM capabilities allow personalized conversations for target accounts
- Seamless meeting booking within chat reduces friction in the sales cycle
- Deep CRM integrations with Salesforce and HubSpot keep data in sync
Cons
- Very expensive — entry-level paid plans reportedly start around $2,500/month, putting it out of reach for SMBs
- No meaningful free tier; the free plan that existed has been effectively discontinued
- Post-Salesloft acquisition, product direction and support quality have drawn criticism from existing customers
- Chatbot builder can have a steep learning curve and requires significant setup time to perform well
- Competitors like Intercom and HubSpot Chat offer comparable features at lower price points
Pricing Details
| Pricing type | Paid |
| Starting at | $2,500/mo |
Plan Breakdown
Premium
$2,500/mo
Advanced
Custom
Enterprise
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- Qualifying inbound website leads 24/7 with AI chatbots
- Booking sales demos directly from the website without form fills
- Targeting high-value ABM accounts with personalized chat experiences
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Alternatives to Drift
See how Drift compares side-by-side with similar tools
Drift Current |
Intercom Fin
|
Gorgias
|
Freshdesk AI
| |
|---|---|---|---|---|
| Rating | ★★★★☆ 3.8 | ★★★★½ 4.4 | ★★★★☆ 4.2 | ★★★★☆ 4.1 |
| Trust Score | 68/100 | 84/100 | 82/100 | 80/100 |
| Pricing |
Premium
$2,500/mo
Advanced
Custom
Enterprise
Custom |
Essential
$29/mo + $0.99/resolution
Advanced
$85/mo + $0.99/resolution
Expert
$132/mo + $0.99/resolution
Enterprise
Custom |
Starter
$10/mo
Basic
$60/mo
Pro
$360/mo
Advanced
$900/mo |
Free
$0/mo
Growth
$15/agent/mo
Pro
$49/agent/mo
Enterprise
$79/agent/mo |
| Data updated | 2 days ago | 2 days ago | 2 days ago | 2 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score = (Rating / 5 × 60) + (Popularity / 100 × 40). A score of 100 means the tool has a perfect rating and maximum market popularity. Scores are updated automatically by our AI agent.
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