Frase
✓ VerifiedFrase is an AI-powered content operating system that helps teams research, write, optimize, publish, and monitor content for both Google rankings and AI search citations.
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⚡ At a glance
Best for: In-house content and SEO teams, and agencies running content loops across multiple clients
✓ Covers the full content lifecycle in one platform — research, write, publish, monitor, fix
✗ Pricing is not transparently listed on the public page, making it hard to evaluate value before signing up
An honest editorial snapshot from this tool's profile — not a paid placement.
Frase runs a full content loop — from capturing on-site visitor questions and conducting SERP research, to drafting in your brand voice, publishing to your CMS, and monitoring ranking decay and AI citation visibility across ChatGPT, Perplexity, Claude, Gemini, and Google AI. Its Content Guard feature detects ranking drops and auto-drafts fixes for your approval, while GEO Optimization helps ensure your content gets cited by AI search engines. Built primarily for in-house content and SEO teams as well as agencies managing multiple clients.
Best for: In-house content and SEO teams, and agencies running content loops across multiple clients
Key Features
- AI content research and SERP analysis
- AI Agent writer with Brand Voice
- SEO Optimization scoring
- GEO Optimization for AI citation
- AI Visibility tracking (ChatGPT, Perplexity, Claude, Gemini, Google AI)
- Content Guard — ranking decay detection with auto-drafted fixes
- Topic Cluster mapping
- Frase Answers (on-site visitor question capture)
- FraseCMS for hosting and publishing
- Integrations with WordPress, Webflow, Sanity, and Wix
- Site Audit
- MCP server, CLI and API access
How to use Frase
- Start a free 7-day Frase trial (no credit card required).
- Add Frase Answers, a conversational widget, to your site to capture visitor questions.
- Enter a topic or keyword for Frase to research top-ranking content.
- Let Frase draft a finished article in your brand voice, not just an outline.
- Review SEO, GEO, and AI Visibility scores for the draft.
- Publish directly to WordPress, Webflow, Sanity, Wix, or host it on FraseCMS.
- Audit your existing pages for SEO, GEO, and AI visibility issues.
- Set up Content Guard to watch key pages for Google ranking decay.
- Approve Content Guard fixes when a page starts slipping in rankings.
- Track AI Visibility prompts to see if ChatGPT, Google AI, or other engines cite your brand.
Pros
- Covers the full content lifecycle in one platform — research, write, publish, monitor, fix
- GEO and AI visibility tracking is a genuinely differentiated feature vs most SEO tools
- Content Guard proactively catches ranking decay and prepares fixes, reducing manual monitoring burden
- Brand Voice feature helps maintain consistent tone across AI-generated drafts
- Strong G2/Capterra ratings (4.8/5) indicating solid user satisfaction
Cons
- Pricing is not transparently listed on the public page, making it hard to evaluate value before signing up
- Heavy platform breadth (listen, create, publish, monitor, fix) means a steep learning curve for new users
- GEO and AI visibility features are relatively new and may lack the depth or accuracy of established SEO data providers
- Smaller backlink and keyword database compared to dedicated SEO platforms like Semrush or Ahrefs
- AI-generated drafts still require human review and editing — autonomy features are gated and incremental, not fully hands-off
Pricing Details
| Pricing type | Paid |
| Starting at | Free trial (7 days) |
Frase Pricing
Frase pricing — 4 plans: Starter ($49/mo (billed monthly)) · Professional ($129/mo (billed monthly)) · Scale ($299/mo (billed monthly)) · Enterprise (Custom - talk to sales). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ Free 7-day trial, no credit card required. Starter plan holds firmly at its monthly limits (no overage billing); Professional and Scale plans offer optional pay-as-you-go if you want to exceed the cap. Save 20% with annual billing.
Starter
$49/mo (billed monthly)
$39/mo (billed yearly, save 20%)
- ✓ 1 seat, 1 site
- ✓ 10 articles and 50 audit pages/month
- ✓ Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS
- ✓ SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
- ✓ Content Guard watches 3 pages for Google decay
- ✓ Frase Answers conversational widget (free tier)
- ✓ 25 AI generations/month
Professional
$129/mo (billed monthly)
$103/mo (billed yearly, save 20%)
- ✓ Everything in Starter, plus:
- ✓ 3 seats and 5 sites (extra seats $29/mo)
- ✓ 40 articles and 250 audit pages/month
- ✓ Content calendar and internal linking suggestions
- ✓ AI crawler monitoring, plus Perplexity added to AI Visibility
- ✓ Content Guard watches 15 pages
- ✓ Auto-draft & publish FAQ, glossary, and how-to pages
- ✓ 100 AI generations/month, 200 AI Visibility prompts
Scale
$299/mo (billed monthly)
$239/mo (billed yearly, save 20%)
- ✓ Everything in Professional, plus:
- ✓ 5 seats and up to 10 domains (extra seats $29/mo)
- ✓ 100 articles and 1,000 audit pages/month
- ✓ Content Guard watches 50 pages, plus Claude and Gemini added to AI Visibility
- ✓ Client-ready exportable reports
- ✓ Omni-channel content repurposing
- ✓ Agent drafts & auto-publishes across all content types
- ✓ 350 AI generations/month, 500 AI Visibility prompts
Enterprise
Custom - talk to sales
Custom - talk to sales
- ✓ Custom seats and domains
- ✓ White-label reports, branded client portal, custom domain
- ✓ SSO and SAML
- ✓ Dedicated account manager and SLA
- ✓ Custom limits and API access
- ✓ 24 months of historical data
See Current Pricing →
Pricing may change — always verify on the official site.
- Creating and optimizing blog content to rank on Google and get cited in AI search answers
- Monitoring existing content for ranking decay and shipping quick revisions
- Agencies managing content and SEO deliverables across multiple client sites
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| Rating | ★★★★☆ 4.2 | ★★★★½ 4.4 | ★★★★½ 4.4 | ★★★★½ 4.4 |
| Trust Score | 84/100 | 88/100 | 88/100 | 88/100 |
| Pricing |
Starter
$49/mo
Professional
$129/mo
Scale
$299/mo
Enterprise
Custom |
Free
$0/mo
Growth
$49/mo
Pro
Custom
Enterprise
Custom |
Free
$0/mo
Essential
$14/mo
Pro
$29/mo
Business
$69/mo |
Standard
$99/user/mo
Professional
$149/user/mo
Advanced
$199/user/mo
Custom
Tailored pricing -… |
| Data updated | 1 month ago | Not yet | Not yet | Not yet |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
🛡️ We don't sell rankings. Reviews are real user opinions, verified by email. Trust Scores are calculated independently from any paid placement. How we keep reviews honest →
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