Klaviyo
✓ VerifiedKlaviyo is an AI-powered B2C CRM platform combining email marketing, SMS, and customer service automation for e-commerce and consumer brands.
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✓ Free plan available
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⚡ At a glance
Best for: E-commerce and D2C brands wanting an all-in-one email, SMS, and AI-driven CRM platform
✓ Exceptionally deep segmentation and customer data capabilities for e-commerce
✗ Pricing scales sharply with contact list size — costs balloon quickly for mid-to-large lists compared to competitors like Mailchimp or Brevo
An honest editorial snapshot from this tool's profile — not a paid placement.
Klaviyo positions itself as an autonomous B2C CRM, unifying email, SMS, WhatsApp, mobile push, and social channels with AI agents like Composer (campaign creation from a prompt) and Customer Agent (24/7 AI support). It powers 196,000+ brands with deep data segmentation, predictive analytics, and 350+ integrations. While genuinely powerful for e-commerce, its pricing scales steeply with list size, making it expensive for growing brands.
Best for: E-commerce and D2C brands wanting an all-in-one email, SMS, and AI-driven CRM platform
Key Features
- AI Composer: audit and create flows & campaigns from a prompt
- Customer Agent: 24/7 AI-powered customer support and selling
- Omnichannel marketing: Email, SMS, WhatsApp, RCS, mobile push, social
- Advanced segmentation and predictive analytics
- 350+ app integrations (Shopify, WooCommerce, Salesforce, etc.)
- Klaviyo Reviews product
- Marketing Analytics dashboard
- Flows (automated sequences) and A/B testing
- Customer Data Platform with unified profiles
How to use Klaviyo
- Sign up for a free Klaviyo account (no cost up to 250 profiles).
- Connect your ecommerce platform (Shopify, WooCommerce, Magento, etc.).
- Import or sync your customer profiles and order history.
- Design sign-up forms and pop-ups to grow your subscriber list.
- Build automated flows like Welcome Series, Abandoned Cart, and Win-back.
- Create one-off email or SMS campaigns using templates or the drag-and-drop editor.
- Segment your audience using real-time behavioral and purchase data.
- Use Klaviyo AI (Composer) to generate content, subject lines, and images.
- Review analytics and revenue attribution reports for campaigns and flows.
- Upgrade your plan as your active profile count grows.
Pros
- Exceptionally deep segmentation and customer data capabilities for e-commerce
- Tight Shopify integration with real-time behavioral data
- Genuinely useful AI features (Composer, Customer Agent) beyond basic automation
- 350+ native integrations covering loyalty, POS, subscriptions, and more
- Strong analytics and revenue attribution reporting
Cons
- Pricing scales sharply with contact list size — costs balloon quickly for mid-to-large lists compared to competitors like Mailchimp or Brevo
- SMS is billed separately on top of email pricing, so true omnichannel use gets expensive fast
- Steep learning curve: flows, segmentation logic, and the data platform take significant time to master
- Free plan is very limited — capped at 250 contacts and 500 email sends, barely enough for real testing
- AI features like Composer are still maturing (Beta label) and may not replace experienced strategists
- Primarily optimized for e-commerce/D2C; less suitable for B2B or service businesses
Pricing Details
| Pricing type | Freemium |
| Starting at | Free (up to 250 contacts) |
| Free plan | ✅ Available |
Klaviyo Pricing
Klaviyo pricing — 3 plans: Free ($0/mo) · Email (Paid) (From $45/mo (1,001-1,500 active profiles, 15,000 emails/mo)) · Enterprise (Custom - contact sales). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ Klaviyo uses modular, usage-based pricing built around active profile count. Email starts at $45/mo for 1,001-1,500 active profiles and scales up from there. SMS/MMS/WhatsApp/RCS messaging, Composer AI, Social Marketing, and Reviews are optional add-ons priced separately by volume/credits. Use the official pricing calculator for an exact quote based on your profile count and channels.
Free
$0/mo
$0/mo
- ✓ Up to 250 active profiles
- ✓ 500 email sends/month
- ✓ 150 mobile message credits/month
- ✓ 10,000 Composer AI credits
- ✓ Built-in reporting & dashboards
- ✓ Customer Hub (basic self-service portal)
- ✓ Email support (first 60 days)
Email (Paid)
From $45/mo (1,001-1,500 active profiles, 15,000 emails/mo)
From $45/mo (billed monthly, scales with profile count)
- ✓ Unified, lifetime customer profiles
- ✓ Real-time segments
- ✓ Unlimited email sends (per plan tier)
- ✓ Email & flow templates
- ✓ Personalized product recommendations
- ✓ Connect data from 350+ integrations
- ✓ Generative AI for segments, content, flows & images
- ✓ Predictive analytics
- ✓ Klaviyo logo removed from emails
- ✓ Add-ons available: SMS/MMS/WhatsApp/RCS messaging, Composer AI, Social Marketing, Reviews
Enterprise
Custom - contact sales
Custom - contact sales
- ✓ Everything in paid plans, plus:
- ✓ Custom volume pricing
- ✓ Professional services
- ✓ Dedicated support
- ✓ Advanced integrations & data infrastructure
- ✓ Custom SLAs
See Current Pricing →
Pricing may change — always verify on the official site.
- E-commerce brands automating abandoned cart, post-purchase, and win-back email/SMS flows
- D2C consumer brands building segmented, personalized omnichannel campaigns
- Shopify merchants wanting deep integration between storefront data and marketing automation
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| Rating | ★★★½☆ 3.6 | ★★★★½ 4.4 | ★★★★½ 4.3 | ★★★★½ 4.3 |
| Trust Score | 58/100 | 88/100 | 86/100 | 86/100 |
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| Data updated | 21 days ago | Not yet | Not yet | Not yet |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
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