Moz Pro
Moz Pro is an all-in-one SEO platform offering keyword research, rank tracking, backlink analysis, site audits, and AI search visibility monitoring.
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✓ Free plan available
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⚡ At a glance
Best for: Small-to-mid-sized businesses and agencies wanting an approachable, all-in-one SEO tool with solid fundamentals
✓ Beginner-friendly UI with a gentler learning curve than most competitors
✗ Significantly more expensive than Semrush or Ahrefs for equivalent or lesser data volume — Starter plan at $99/mo is steep for limited crawl/keyword limits
An honest editorial snapshot from this tool's profile — not a paid placement.
Moz Pro provides a comprehensive suite of SEO tools including keyword exploration across a 1.25 billion+ keyword index, link analysis over 44 trillion links, technical site audits, competitive research, and newly added AI search visibility tracking. It targets digital marketers, agencies, and small-to-mid-sized businesses seeking to improve organic search performance. While well-established and trusted, it faces stiff competition from tools like Ahrefs and Semrush that often offer more data depth at comparable price points.
Best for: Small-to-mid-sized businesses and agencies wanting an approachable, all-in-one SEO tool with solid fundamentals
Key Features
- Keyword Explorer with 1.25B+ keyword index
- Link Explorer with 44T+ link index
- Technical site audits and crawl diagnostics
- Rank tracking and SERP monitoring
- AI search visibility and LLM brand mention tracking
- Competitive research and keyword gap analysis
- MozBar browser extension for on-page metrics
- Domain Authority (DA) and Page Authority (PA) scoring
- Content optimization suggestions
- Local SEO management (via Moz Local, separate product)
Pros
- Beginner-friendly UI with a gentler learning curve than most competitors
- Domain Authority (DA) is a widely recognized and trusted industry metric
- Free tools (MozBar, Keyword Explorer limited, Link Explorer limited) are genuinely useful without a paid plan
- AI search visibility tracking is a differentiating newer feature
Cons
- Significantly more expensive than Semrush or Ahrefs for equivalent or lesser data volume — Starter plan at $99/mo is steep for limited crawl/keyword limits
- Link index and keyword database are smaller and often less fresh than Ahrefs or Semrush, leading to data gaps
- Rank tracking limits on lower plans are restrictive (e.g., 300 keywords on Starter), forcing costly upgrades for agencies
- No built-in PPC/advertising intelligence, content writing assistant, or social media tracking unlike broader competitors
- Customer support response times have been a recurring complaint in user reviews; no live chat on lower tiers
Pricing Details
| Pricing type | Freemium |
| Starting at | $99/mo |
| Free plan | ✅ Available |
Moz Pro Pricing
Moz Pro pricing — 4 plans: Starter ($99/mo) · Standard ($179/mo) · Medium ($299/mo) · Large ($599/mo). Compare monthly and yearly costs below.
Starter
$99/mo
$99/mo
Standard
$179/mo
$179/mo
Medium
$299/mo
$299/mo
Large
$599/mo
$599/mo
See Current Pricing →
Pricing may change — always verify on the official site.
- Small businesses auditing and improving their organic SEO presence
- Agencies managing multiple client keyword rankings and reporting
- Marketers researching competitor backlink profiles and keyword gaps
- Brands monitoring their visibility in AI-generated search answers
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Alternatives to Moz Pro
See how Moz Pro compares side-by-side with similar tools
Moz Pro Current |
Seobot
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AnswerThePublic
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PageOptimizer Pro
| |
|---|---|---|---|---|
| Rating | ★★★½☆ 3.4 | ★★★★☆ 3.9 | ★★★★☆ 3.8 | ★★★½☆ 3.6 |
| Trust Score | 60/100 | 78/100 | 76/100 | 58/100 |
| Pricing |
Starter
$99/mo
Standard
$179/mo
Medium
$299/mo
Large
$599/mo |
Starter
$49/mo |
Starter
$6.66/mo
Growth
$32.66/mo
Business
$66/mo
Custom
Custom |
Free Checker
$0/mo
Basic
~$22/mo
Premium
~$44/mo
Unlimited
~$120/mo |
| Data updated | 12 days ago | 1 month ago | 1 month ago | 12 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
🛡️ We don't sell rankings. Reviews are real user opinions, verified by email. Trust Scores are calculated independently from any paid placement. How we keep reviews honest →
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