Omnisend
Email and SMS marketing platform built specifically for ecommerce brands, combining automation, segmentation, and AI-assisted tools in one place.
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✓ Free plan available
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⚡ At a glance
Best for: Small to mid-size ecommerce brands wanting email and SMS marketing without Klaviyo's price tag
✓ Priced up to 35% lower than Klaviyo for comparable contact tiers
✗ SMS credits are billed separately and costs can add up quickly at scale
An honest editorial snapshot from this tool's profile — not a paid placement.
Omnisend is an ecommerce-focused email and SMS marketing platform used by 150,000+ brands. It offers automation workflows, audience segmentation, web push notifications, and AI-powered features like send-time optimization and form building. It positions itself as a cheaper Klaviyo alternative with free migration assistance.
Best for: Small to mid-size ecommerce brands wanting email and SMS marketing without Klaviyo's price tag
Key Features
- Email campaign builder with brand asset management
- SMS marketing (global)
- Marketing automation workflows (welcome, abandoned cart, post-purchase)
- AI-powered audience segmentation and trend spotting
- AI form builder
- Web push notifications
- Behavioral and purchase-history segmentation
- Signup forms and popups (no coding required)
- Sales and engagement reporting
- 200+ pre-built integrations plus open API
- MCP (AI assistant) integration
How to use Omnisend
- Sign up for a free Omnisend account
- Connect your Shopify/WooCommerce/BigCommerce store
- Build a signup form to grow your list
- Create your first email campaign or automation
- Segment contacts and track performance reports
Pros
- Priced up to 35% lower than Klaviyo for comparable contact tiers
- Free migration service from Klaviyo, Mailchimp, or Yotpo
- Email, SMS, and web push all managed from a single platform
- Clean, relatively beginner-friendly UI suited for ecommerce operators
- Strong automation templates out of the box for common ecommerce flows
Cons
- SMS credits are billed separately and costs can add up quickly at scale
- Free plan is limited to 500 emails/month and 250 contacts — barely usable for real campaigns
- AI features are still maturing and less proven than core email/SMS tooling
- Reporting depth is weaker than Klaviyo's for advanced revenue attribution and multi-touch analysis
- Primarily ecommerce-focused; poor fit for B2B, SaaS, or non-retail use cases
- Per-contact pricing scales up steeply for large lists, reducing the cost advantage at higher tiers
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
Omnisend Pricing
Omnisend pricing — 3 plans: Free ($0/mo) · Standard (from $16/mo) · Pro (from $59/mo). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ Price scales with contact count; intro discount (~30% off first 3 months) often available at signup.
Free
$0/mo
$0/mo
- ✓ 500 emails/mo to 250 contacts
- ✓ 500 Web Push notifications
- ✓ Email campaigns, forms & automations
- ✓ All core features included
Standard
from $16/mo
from $16/mo
- ✓ 12x contacts in emails/mo, unlimited Web Push
- ✓ Facebook custom audiences & Google customer match
- ✓ Advanced segmentation & automation
- ✓ Priced by contact count (from 500 contacts)
Pro
from $59/mo
from $59/mo
- ✓ Unlimited monthly emails
- ✓ SMS credits included, add-on SMS from $0.007
- ✓ AI-powered personalization & product recommender
- ✓ 24/7 priority support, advanced reporting, no branding
See Current Pricing →
Pricing may change — always verify on the official site.
- Recovering abandoned carts via automated email and SMS sequences
- Growing and converting an ecommerce subscriber list with branded popups
- Running coordinated email + SMS promotional campaigns for product launches or sales events
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| Rating | ★★★½☆ 3.6 | ★★★★☆ 3.9 | ★★★½☆ 3.3 | ★★★½☆ 3.3 |
| Trust Score | 66/100 | 78/100 | 60/100 | 54/100 |
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| Data updated | 23 days ago | 1 month ago | 11 days ago | 23 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
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