Mailchimp
Mailchimp is a widely used email and SMS marketing platform with AI-powered automation, audience segmentation, and analytics tools aimed at businesses of all sizes.
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✓ Free plan available
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⚡ At a glance
Best for: Small to mid-sized businesses, ecommerce stores, non-profits, and content creators needing email and SMS marketing with automation
✓ Very broad feature set covering email, SMS, automation, and analytics in one platform
✗ Pricing escalates sharply as your contact list grows — mid-sized lists become expensive quickly compared to competitors like Brevo or ActiveCampaign
An honest editorial snapshot from this tool's profile — not a paid placement.
Mailchimp offers a broad suite of marketing tools including email campaigns, SMS marketing, marketing automations, AI-assisted content creation, and detailed analytics. It integrates with 300+ third-party platforms and targets everyone from solo creators to mid-market businesses. While feature-rich, costs scale quickly and the free plan has become increasingly limited over time.
Best for: Small to mid-sized businesses, ecommerce stores, non-profits, and content creators needing email and SMS marketing with automation
Key Features
- Email marketing campaign builder
- SMS marketing
- AI-powered content and subject line suggestions
- Marketing automations
- Audience segmentation and tagging
- Landing pages and signup forms
- Social media marketing integration
- Reporting and analytics
- 300+ third-party integrations (Shopify, Salesforce, etc.)
- Transactional email (Mandrill add-on)
How to use Mailchimp
- Sign up for a free Mailchimp account
- Import or add your contacts to an audience
- Choose a template and design your email
- Set up automations or schedule your send
- Check reports to track opens & clicks
Pros
- Very broad feature set covering email, SMS, automation, and analytics in one platform
- Extensive integration ecosystem with 300+ apps including Shopify, Salesforce, and Canva
- Polished drag-and-drop email builder with solid template library
- Strong brand recognition with large knowledge base and community resources
Cons
- Pricing escalates sharply as your contact list grows — mid-sized lists become expensive quickly compared to competitors like Brevo or ActiveCampaign
- Free plan is now limited to 500 contacts and 1,000 emails/month, and removes many previously included features
- Advanced automation workflows are restricted to higher-tier paid plans
- Transactional email requires a separate paid Mandrill add-on, not included by default
- Pricing structure can be opaque — multiple add-ons and seat-based charges make total cost hard to predict upfront
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
Mailchimp Pricing
Mailchimp pricing — 4 plans: Free ($0/mo) · Essentials (From $13/mo) · Standard (From $20/mo) · Premium (From $350/mo). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ Price scales with number of contacts; figures shown are entry-level pricing. Annual billing available for Standard/Premium via sales.
Free
$0/mo
$0/mo
- ✓ Up to 500 contacts
- ✓ Basic templates & popup forms
- ✓ 1 audience, 1 user
- ✓ Marketing CRM
Essentials
From $13/mo
From $13/mo
- ✓ Send up to 10x contacts in emails/mo
- ✓ 3 seats, 3 audiences, 2 access roles
- ✓ Custom templates, email scheduling
- ✓ Remove Mailchimp branding
- ✓ Email/chat support 24/7
Standard
From $20/mo
From $20/mo
- ✓ Send up to 12x contacts in emails/mo
- ✓ 5 seats, 5 audiences, 4 access roles
- ✓ Generative AI features & enhanced automations
- ✓ Custom-coded templates, dynamic content
- ✓ Performance dashboard, 1 custom integration session
Premium
From $350/mo
From $350/mo
- ✓ Send up to 15x contacts in emails/mo
- ✓ Unlimited seats & audiences, 5 access roles
- ✓ Priority phone support, dedicated integration specialist
- ✓ Unlimited automation flows
See Current Pricing →
Pricing may change — always verify on the official site.
- Ecommerce stores running automated abandoned cart and post-purchase email sequences
- Small businesses growing an email list and sending regular newsletters
- Non-profits engaging donors and community members with low-cost outreach
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Mailchimp Current |
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|---|---|---|---|---|
| Rating | ★★★½☆ 3.3 | ★★★★☆ 3.9 | ★★★½☆ 3.6 | ★★★½☆ 3.3 |
| Trust Score | 54/100 | 78/100 | 66/100 | 60/100 |
| Pricing |
Free
$0/mo
Essentials
From $13/mo
Standard
From $20/mo
Premium
From $350/mo |
Free
$0
Pay-as-you-go
$2.50 per credit, n…
Enterprise
Custom |
Free
$0/mo
Standard
from $16/mo
Pro
from $59/mo |
Newsletter (Free)
$0/mo
Creator
$25/mo
Creator Pro
$50/mo |
| Data updated | 23 days ago | 1 month ago | 23 days ago | 11 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
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