Brevo
✓ VerifiedBrevo is an all-in-one email, SMS, WhatsApp, and CRM marketing platform designed to help businesses of all sizes manage campaigns, automation, and customer relationships from a single dashboard.
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Brevo (formerly Sendinblue) offers a comprehensive multichannel marketing suite covering email marketing, SMS, WhatsApp, push notifications, live chat, transactional messaging, and a built-in CRM with sales pipelines. It targets entrepreneurs, SMBs, and mid-market companies with a generous free tier and scalable paid plans. The platform includes AI-powered tools (branded as Aura) for campaign optimization, send-time optimization, and automated segmentation, plus 150+ integrations with tools like Shopify, WordPress, and Stripe.
Best for: Small to mid-sized businesses seeking an affordable all-in-one email, SMS, and CRM marketing platform without per-contact pricing
Key Features
- Email marketing with drag-and-drop editor and templates
- SMS, WhatsApp, and push notification campaigns
- Marketing automation and customer journey builder
- Built-in CRM and sales pipeline management
- Transactional email and SMS via SMTP/API
- Aura AI agents for copy generation, segmentation, and analytics
- Live chat and chatbot
- Customer loyalty and rewards program
- 150+ integrations (Shopify, WordPress, Stripe, Zapier)
- Advanced segmentation and web tracking
Pros
- Generous free plan includes unlimited contacts and up to 300 emails/day
- Pricing is based on email volume, not contact count — cost-effective for large lists
- True multichannel platform (email, SMS, WhatsApp, chat, push) in one tool
- Strong transactional email capabilities with reliable SMTP relay and API
Cons
- Daily sending limit of 300 emails on the free plan is very restrictive for most real campaigns
- Email template designer and automation builder feel less polished than Mailchimp or Klaviyo
- Reporting and analytics are relatively basic compared to enterprise competitors like HubSpot
- SMS pricing can add up quickly as it is billed separately on top of the base subscription
- CRM and sales features are lightweight and not a genuine replacement for dedicated CRM tools
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
Plan Breakdown
Free
$0/mo
Starter
$9/mo
Business
$18/mo
Enterprise
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- Running email and SMS marketing campaigns for an e-commerce store
- Sending transactional emails (order confirmations, password resets) via API
- Automating lead nurturing and customer onboarding workflows for a small business
- Managing a customer loyalty and rewards program integrated with marketing channels
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See how Brevo compares side-by-side with similar tools
Brevo Current |
Semrush
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Dub
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Smartlead
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|---|---|---|---|---|
| Rating | ★★★★☆ 4.1 | ★★★★½ 4.3 | ★★★★½ 4.3 | ★★★★☆ 4.2 |
| Trust Score | 80/100 | 87/100 | 80/100 | 82/100 |
| Pricing |
Free
$0/mo
Starter
$9/mo
Business
$18/mo
Enterprise
Custom |
Free
$0/mo
Pro
$139.95/mo
Guru
$249.95/mo
Business
$499.95/mo |
Free
$0/mo
Pro
$19/mo
Business
$49/mo
Enterprise
Custom |
Basic
$39/mo
Pro
$94/mo
Custom
Custom |
| Data updated | 2 days ago | 3 days ago | 2 days ago | 2 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score = (Rating / 5 × 60) + (Popularity / 100 × 40). A score of 100 means the tool has a perfect rating and maximum market popularity. Scores are updated automatically by our AI agent.
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