Apollo.io
✓ VerifiedApollo.io is an AI-powered B2B sales platform combining a massive contact database with outbound/inbound automation, email sequencing, and deal execution tools.
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✓ Free plan available
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⚡ At a glance
Best for: SDRs, sales development teams, founders, and revenue operations professionals doing B2B outbound prospecting
✓ Massive, regularly refreshed B2B database reduces need for separate data tools
✗ Data accuracy is inconsistent — bounced emails and outdated phone numbers are commonly reported, especially outside the US
An honest editorial snapshot from this tool's profile — not a paid placement.
Apollo.io offers one of the largest B2B contact databases (230M+ contacts, 30M+ companies) alongside AI-driven prospecting, multichannel outreach, inbound lead routing, and conversation intelligence. It targets sales teams looking to consolidate prospecting, engagement, and pipeline management into a single platform. While feature-rich and competitively priced, data accuracy can be inconsistent and the free plan has meaningful usage caps.
Best for: SDRs, sales development teams, founders, and revenue operations professionals doing B2B outbound prospecting
Key Features
- 230M+ contact and 30M+ company database
- AI-powered multichannel outreach sequences (email, phone, LinkedIn)
- Inbound lead capture, enrichment, and routing
- Email deliverability guardrails and warmup
- Anonymous website visitor identification
- AI call summaries, follow-ups, and task creation
- CRM data enrichment and cleansing
- Workflow automation builder
- Pipeline boards and deal alerts
- Chrome extension for prospecting on LinkedIn
How to use Apollo.io
- Sign up for a free account on apollo.io
- Install the Chrome extension for LinkedIn and Gmail prospecting
- Search the B2B database using filters (industry, location, job title, etc.)
- Save leads to a list and enrich contact data with verified emails and phone numbers
- Build multi-step email sequences with A/B testing
- Use the AI Assistant and AI Research to personalize outreach at scale
- Connect your CRM (Salesforce, HubSpot) for two-way data sync
- Track buying intent signals and set up intent-based filters
- Use the dialer to make and record calls directly from Apollo
- Manage your sales pipeline with the Opportunities feature and review analytics/reports
Pros
- Massive, regularly refreshed B2B database reduces need for separate data tools
- All-in-one platform covers prospecting, sequencing, enrichment, and deal execution — cuts tech stack costs
- Competitive pricing compared to ZoomInfo or Outreach for comparable feature sets
Cons
- Data accuracy is inconsistent — bounced emails and outdated phone numbers are commonly reported, especially outside the US
- Free plan is tightly capped on export credits and email sends, limiting real-world testing
- UI is dense and has a steep learning curve; new users often feel overwhelmed by the feature volume
- Phone number coverage is notably weaker than email coverage, especially for non-US markets
- Deliverability features help but do not fully prevent spam-folder issues at scale; sending reputation still degrades with heavy use
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
Apollo.io Pricing
Apollo.io pricing — 4 plans: Free ($0/month) · Basic ($65/seat/month) · Professional ($99/seat/month) · Organization ($149/seat/month (min 3 seats, annual only)). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ Pricing is per seat. Credits are consumed for emails (1 credit), phone numbers (8 credits), and data enrichment (1-8 credits). Annual billing saves 24% vs monthly. Organization plan requires a minimum of 3 seats and is annual billing only. Custom Enterprise plans available for large organizations - contact sales.
Free
$0/month
$0/year
- ✓ 75 credits per seat per month
- ✓ AI Assistant (5 chat limit)
- ✓ AI Research
- ✓ 2 Sequences per team
- ✓ Prospecting, Gmail & Salesforce Extensions
- ✓ Basic Filters
- ✓ 1 mailbox per user, 250 daily emails
Basic
$65/seat/month
$588/seat/year ($49/mo billed annually)
- ✓ 30,000 credits per seat per year
- ✓ AI Assistant (introductory free) + AI Research & Lead Scoring
- ✓ Unlimited Sequences
- ✓ Deliverability Suite & Email Warmup
- ✓ Advanced Filters, CRM Integrations, Waterfall Enrichment
- ✓ 3 Meeting Events, 6 Intent Topics
- ✓ AI Writing 250,000 words/month
Professional
$99/seat/month
$948/seat/year ($79/mo billed annually)
- ✓ 48,000 credits per seat per year
- ✓ Everything in Basic, plus:
- ✓ Unlimited Sequences + A/Z Testing
- ✓ Unlimited Google/Microsoft mailboxes + 5 SMTP
- ✓ Automated Workflows (50/team)
- ✓ Call Recordings & AI Insights (4,000 mins)
- ✓ Analytics & Pre-built Reports
- ✓ AI Writing 800,000 words/month
Organization
$149/seat/month (min 3 seats, annual only)
$1,428/seat/year ($119/mo billed annually, min 3 seats)
- ✓ 72,000 credits per seat per year
- ✓ Everything in Professional, plus:
- ✓ Unlimited Meeting Events, 12 Intent Topics
- ✓ Call Recordings & AI Insights (8,000 mins)
- ✓ Customizable Reports & Dashboards
- ✓ Advanced Security, SSO
- ✓ Use your own LLM API key
- ✓ AI Writing 1,000,000 words/month
See Current Pricing →
Pricing may change — always verify on the official site.
- Building targeted prospect lists and launching cold email campaigns
- Enriching and cleaning CRM contacts with up-to-date firmographic and contact data
- Qualifying and auto-routing inbound leads to the right rep instantly
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See how Apollo.io compares side-by-side with similar tools
Apollo.io Current |
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|---|---|---|---|---|
| Rating | ★★★½☆ 3.6 | ★★★★½ 4.5 | ★★★★½ 4.5 | ★★★★½ 4.4 |
| Trust Score | 62/100 | 90/100 | 90/100 | 88/100 |
| Pricing |
Free
$0/mo
Basic
$65
Professional
$99
Organization
$149 |
Basic
$25/mo
Advanced
$399/mo
Plus
$2,300/mo
Grow
$65/mo |
Free
$0/mo
Starter
$20/mo
Professional
$890/mo
Enterprise
$3,600/mo |
Free
$0/mo
Basic
$15/mo
Pro
$16.50/mo
Platform
$18/mo |
| Data updated | 1 month ago | Not yet | Not yet | 1 month ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
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