Metricool
✓ VerifiedSocial media and digital analytics platform — schedule content, analyze performance, and plan paid campaigns across all major networks from one dashboard.
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✓ Free plan available
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⚡ At a glance
Best for: Digital marketers and agencies who want deep cross-channel analytics across social, paid, and web — in one affordable platform
✓ Best price-to-analytics ratio in the market — more data depth than Buffer or Later at similar pricing
✗ Interface can feel dense with analytics — takes more time to learn than simpler tools like Buffer
An honest editorial snapshot from this tool's profile — not a paid placement.
Metricool is a social media analytics and scheduling platform that differentiates with deep analytics coverage: beyond just social media, it connects your Google Analytics, Google Ads, Facebook Ads, and Twitch data alongside social platforms — giving marketers a true cross-channel performance view without multiple tools.Founded in Spain in 2016, Metricool serves 1 million+ users and is particularly popular with digital marketing professionals and agencies who need analytics depth at a competitive price. The platform covers Instagram, TikTok, LinkedIn, Facebook, X, Pinterest, YouTube, and Twitch.Metricool's SmartLinks (link in bio with analytics) and AI-powered best-time-to-post recommendations make it a strong choice for creators and marketers who want more intelligence in their scheduling decisions.
Best for: Digital marketers and agencies who want deep cross-channel analytics across social, paid, and web — in one affordable platform
Key Features
- Cross-Channel Analytics — Combine social media, Google Analytics, Google Ads, and Facebook Ads data in one unified dashboard
- AI Best Time to Post — Machine learning analysis of your audience activity to recommend optimal posting times per platform
- Competitor Analysis — Monitor competitor social accounts: posting frequency, top content, follower growth, and engagement rates
- SmartLinks — Advanced link-in-bio page with UTM tracking and click analytics for each linked content piece
- Paid Campaign Management — Create and manage Facebook and Google Ads campaigns directly from Metricool
- Auto-Publish — Schedule and auto-publish to all major networks with video and Reel support
How to use Metricool
- Sign up for a free Metricool account at metricool.com.
- Connect your social media profiles (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
- Use the Planner to schedule and auto-publish posts across all connected networks.
- Check Best Times to find optimal posting times for your audience.
- Track performance with the Analytics dashboard across all your brands.
- Analyze competitors using the Competitor Analysis tool.
- Build a link-in-bio page using Smartlinks.
- Generate PDF/PPT reports to share results with clients or your team.
- Upgrade to Starter, Advanced, or Custom as you add more brands and need more features.
Pros
- Best price-to-analytics ratio in the market — more data depth than Buffer or Later at similar pricing
- Cross-channel analytics (social + paid + web) in one dashboard is genuinely rare at this price
- Competitor analysis is available on affordable plans — a feature Hootsuite reserves for enterprise tiers
- Free plan is meaningful — 1 brand with most analytics features for individuals
- AI posting time recommendations are accurate and improve engagement measurably
Cons
- Interface can feel dense with analytics — takes more time to learn than simpler tools like Buffer
- Social inbox and community management features are less developed than Hootsuite or Agorapulse
- Some network features (TikTok live analytics, LinkedIn newsletter) still have data gaps
- Mobile app is functional but less polished than desktop experience
- Customer support is primarily async — no live chat on lower plans
Pricing Details
| Pricing type | Freemium |
| Free plan | ✅ Available |
| Free trial | no |
Metricool Pricing
Metricool pricing — 4 plans: Free ($0/mo) · Starter (From $25/mo (monthly billing)) · Advanced (From $67/mo (monthly billing)) · Custom (Custom - contact sales). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ Prices shown are per brand tier and increase with the number of brands managed (e.g. Starter is $20-36/mo annual or $25-45/mo monthly depending on brand count; Advanced is $53-159/mo annual or $67-210/mo monthly). Add-ons like Twitter/X ($5/mo per account) and Advanced Analytics are priced separately. Prices exclude VAT.
Free
$0/mo
$0/yr
- ✓ Manage 1 brand
- ✓ manage all social networks (except LinkedIn and Twitter/X)
- ✓ schedule up to 20 posts per month
- ✓ analyze 5 competitor profiles
- ✓ access 30 days of analytics
- ✓ AI social media assistant
- ✓ Metricool MCP.
Starter
From $25/mo (monthly billing)
From $240/yr ($20/mo billed annually)
- ✓ Everything in Free
- ✓ plus: manage up to 10 brands
- ✓ unlimited content publishing
- ✓ analyze up to 100 competitors
- ✓ X add-on access
- ✓ Advanced Analytics add-on access
- ✓ LinkedIn connection
- ✓ limited Campaign Dashboards & Metricool Studio
- ✓ PDF/PPT reports
- ✓ multiple link-in-bio
- ✓ unlimited analytics history
- ✓ Google Drive and Canva integration. Up to 5 brands for $20-25/mo
- ✓ up to 10 brands for $36-45/mo.
Advanced
From $67/mo (monthly billing)
From $636/yr ($53/mo billed annually)
- ✓ Everything in Free and Starter
- ✓ plus: manage up to 50 brands
- ✓ team and client management
- ✓ role management
- ✓ post approval system
- ✓ complete Twitter/X analytics
- ✓ customizable report templates
- ✓ Looker Studio connector
- ✓ Metricool API (Zapier
- ✓ Make
- ✓ MCP). Up to 15 brands for $53-67/mo
- ✓ up to 25 brands for $85-107/mo
- ✓ up to 50 brands for $159-210/mo.
Custom
Custom - contact sales
Custom - contact sales
- ✓ Everything in Free
- ✓ Starter and Advanced
- ✓ plus: custom number of brands
- ✓ Metricool integration in your business
- ✓ White Label
- ✓ dedicated account manager
- ✓ custom AI assistant credits.
See Current Pricing →
Pricing may change — always verify on the official site.
- Digital marketers who run both organic social and paid campaigns and want unified reporting
- Agencies creating client performance reports that combine social media and paid ad metrics
- Content creators analyzing which content formats and posting times perform best per platform
- Brands monitoring competitor social strategies to inform their own content planning
- Social media managers who need analytics depth without enterprise pricing
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| Rating | ★★★★½ 4.3 | ★★★★½ 4.4 | ★★★★½ 4.4 | ★★★★½ 4.3 |
| Trust Score | 86/100 | 88/100 | 88/100 | 86/100 |
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| Data updated | Not yet | Not yet | Not yet | 1 month ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
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