Brevo
✓ VerifiedBrevo is an all-in-one email, SMS, and WhatsApp marketing platform with CRM, automation, and transactional messaging built in.
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⚡ At a glance
Best for: Small to mid-size businesses wanting an affordable multichannel marketing and CRM platform without paying Mailchimp or HubSpot prices
✓ Generous free plan (300 emails/day, unlimited contacts) is genuinely usable for small lists
✗ Free plan hard-caps at 300 emails/day, which is very low for growing businesses and forces quick upgrades
An honest editorial snapshot from this tool's profile — not a paid placement.
Brevo (formerly Sendinblue) offers a multichannel marketing suite covering email campaigns, SMS, WhatsApp, push notifications, live chat, and a built-in CRM with sales pipelines. It targets small businesses through enterprise teams with a no-code automation builder, AI-powered send-time optimization, and transactional messaging via SMTP/API. With 150+ integrations and a customer loyalty module, it positions itself as a cost-effective alternative to Mailchimp and HubSpot.
Best for: Small to mid-size businesses wanting an affordable multichannel marketing and CRM platform without paying Mailchimp or HubSpot prices
Key Features
- Email & SMS campaign builder with drag-and-drop editor
- Marketing automation with visual workflow builder
- Built-in CRM with custom sales pipelines
- Transactional email & SMS via SMTP relay and API
- WhatsApp, push notifications, live chat & chatbot channels
- AI-powered send-time optimization and product recommendations (Aura AI)
- Customer loyalty & rewards program module
- 150+ integrations (Shopify, WordPress, Stripe, Zapier, etc.)
- Advanced segmentation including web tracking
- Mobile Wallet and VoIP Phone support
Pros
- Generous free plan (300 emails/day, unlimited contacts) is genuinely usable for small lists
- Broad multichannel coverage (email, SMS, WhatsApp, push, chat) from one platform at competitive prices
- Strong transactional email infrastructure with SMTP relay and developer-friendly API/SDKs
- CRM and sales pipeline included without extra cost at most tiers
Cons
- Free plan hard-caps at 300 emails/day, which is very low for growing businesses and forces quick upgrades
- SMS credits are billed separately on top of subscription fees, making true costs harder to predict
- Automation and advanced segmentation features can feel limited compared to dedicated tools like Klaviyo or ActiveCampaign
- Reporting and analytics dashboards are basic relative to competitors at similar price points
- Customer support responsiveness has been a recurring complaint in user reviews, especially on lower-tier plans
- Deliverability, while generally solid, occasionally lags behind Mailchimp and dedicated transactional providers like Postmark or SendGrid for high-volume senders
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
Brevo Pricing
Brevo pricing — 4 plans: Free ($0/mo) · Starter (From $9/mo) · Business (From $18/mo) · Enterprise (Custom). Compare monthly and yearly costs below.
Free
$0/mo
$0/mo
Starter
From $9/mo
From $9/mo
Business
From $18/mo
From $18/mo
Enterprise
Custom
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- E-commerce stores running abandoned cart emails, post-purchase flows, and loyalty campaigns
- SaaS and app developers sending transactional emails and SMS via API
- Small businesses managing email newsletters, contact lists, and a basic CRM from one tool
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Brevo Current |
Smartlead
|
Hootsuite
|
SE Ranking
| |
|---|---|---|---|---|
| Rating | ★★★½☆ 3.6 | ★★★★☆ 4.2 | ★★★★☆ 4.2 | ★★★★☆ 4.2 |
| Trust Score | 68/100 | 84/100 | 84/100 | 84/100 |
| Pricing |
Free
$0/mo
Starter
From $9/mo
Business
From $18/mo
Enterprise
Custom |
Base
$39/mo
Pro
$94/mo
Unlimited Smart
$174/mo
Unlimited Prime
$379/mo |
Standard
$99/user/mo
Professional
$199/user/mo
Advanced
$399/user/mo
Enterprise
Custom |
Core
$129/mo
Growth
$279/mo
Enterprise
Custom |
| Data updated | 13 days ago | 1 month ago | Not yet | 1 month ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
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