Hotjar
✓ VerifiedBehavior analytics platform — heatmaps, session recordings, and surveys that reveal why users aren't converting on your website.
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✓ Free plan available
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⚡ At a glance
Best for: Product teams, UX designers, and CRO specialists who need qualitative behavior data to understand why users aren't converting
✓ Heatmaps and session recordings provide UX insights no quantitative tool can match
✗ Session recording storage is limited on lower plans — older sessions are deleted
An honest editorial snapshot from this tool's profile — not a paid placement.
Hotjar is a behavior analytics tool that complements traditional analytics (like Google Analytics) by showing you the 'why' behind your data. While GA tells you how many users bounced, Hotjar shows you exactly where they clicked, how far they scrolled, and what frustrated them — through heatmaps, session recordings, and on-site surveys.Used by 1.3 million websites in 180+ countries, Hotjar is particularly valuable for conversion rate optimization (CRO). UX designers, product managers, and growth marketers use it to identify friction points before investing in redesigns or new features.In 2024–2026, Hotjar added AI Surveys that generate smart follow-up questions based on user responses, AI summaries that condense hundreds of session recordings into actionable insights, and improved frustration signals including rage clicks and u-turn detection.
Best for: Product teams, UX designers, and CRO specialists who need qualitative behavior data to understand why users aren't converting
Key Features
- Heatmaps — Click, scroll, and move heatmaps showing where users engage and where they drop off on any page
- Session Recordings — Watch real user sessions to see exactly what visitors do, click, and struggle with
- Surveys & Feedback — Trigger in-context surveys, NPS polls, and feedback widgets at key moments in the user journey
- AI Insights — AI summarizes patterns across recordings and survey responses into prioritized action items
- Funnels & Trends — Track where users drop out of conversion flows and monitor changes over time
- Integrations — Connects to Google Analytics, Segment, Slack, HubSpot, and major A/B testing tools
How to use Hotjar
- Sign up for a free Hotjar/Contentsquare Experience Analytics account.
- Install the tracking snippet on your website (or use a supported CMS integration).
- Set up Heatmaps to see where visitors click, move, and scroll on key pages.
- Enable Session Replays to watch real user journeys and spot friction points.
- Create Funnels to track drop-off across a multi-step process (e.g. checkout).
- Launch Surveys or feedback widgets to collect direct user feedback.
- Use Sense AI Chat and summaries to quickly interpret behavior patterns.
- Act on the insights by fixing high-impact friction points on your site.
Pros
- Heatmaps and session recordings provide UX insights no quantitative tool can match
- AI summaries of recordings save hours of manual review time
- Free plan is genuinely useful — 35 sessions/day and basic heatmaps at no cost
- Easy to install — one script tag gives you all features immediately
- Surveys with AI follow-up questions gather qualitative data at scale
Cons
- Session recording storage is limited on lower plans — older sessions are deleted
- Heatmaps don't work well on highly dynamic SPAs without custom configuration
- GDPR compliance requires careful configuration — default settings may capture PII
- Enterprise-level funnel analysis requires higher plans
- Can slow down page load slightly if not properly deferred
Pricing Details
| Pricing type | Freemium |
| Free plan | ✅ Available |
| Free trial | no |
Hotjar Pricing
Hotjar pricing — 4 plans: Free ($0/mo) · Growth ($49/mo (monthly billing)) · Pro (Custom - contact sales) · Enterprise (Custom - contact sales). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ Hotjar has been merged into Contentsquare's unified platform and rebranded as 'Experience Analytics' (all Hotjar features - heatmaps, session replays, surveys, funnels - are retained). Pricing is now shown on contentsquare.com, with plans that can be mixed with other Contentsquare products (Voice of Customer, Product Analytics). Pro and Enterprise require contacting sales for a custom quote.
Free
$0/mo
$0/yr
- ✓ A simple way to get started. Up to 200k monthly sessions
- ✓ 1 project
- ✓ replays/heatmaps/funnels
- ✓ error & performance monitoring
- ✓ basic surveys
- ✓ MCP (LLM connection)
- ✓ 1-month analytics data access.
Growth
$49/mo (monthly billing)
$468/yr ($39/mo billed annually)
- ✓ Most popular. Everything in Free
- ✓ plus: from 7k monthly sessions
- ✓ 13-month data access
- ✓ 3 projects
- ✓ zone-based heatmaps
- ✓ journey analysis
- ✓ impact quantification
- ✓ Sense Chat & AI summaries
- ✓ Sense Analyst lite (beta).
Pro
Custom - contact sales
Custom - contact sales
- ✓ Everything in Growth
- ✓ plus: from 1m+ monthly sessions
- ✓ up to 6 projects
- ✓ precision filtering
- ✓ multi-session replay summaries
- ✓ revenue goals & tracking
- ✓ Sense Analyst add-on.
Enterprise
Custom - contact sales
Custom - contact sales
- ✓ Everything in Pro
- ✓ plus: custom monthly sessions
- ✓ unlimited projects
- ✓ experience monitoring
- ✓ error summaries
- ✓ data feeds
- ✓ dedicated support & SLAs.
See Current Pricing →
Pricing may change — always verify on the official site.
- CRO teams identifying why landing page visitors aren't converting
- UX designers validating designs and finding usability issues before developer sprints
- Product managers understanding which new features users actually use
- E-commerce brands finding checkout abandonment friction points
- Growth marketers A/B testing page variations with behavior data to back decisions
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| Rating | ★★★★½ 4.4 | ★★★★½ 4.4 | ★★★★½ 4.3 | ★★★★☆ 4.2 |
| Trust Score | 88/100 | 88/100 | 86/100 | 84/100 |
| Pricing |
Free
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Pro
Custom
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| Data updated | Not yet | 1 month ago | 1 month ago | Not yet |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score (0–100) is the average of five quality criteria — Value for money, Free plan, Ease of use, Features, and Transparency — scored on a strict scale. Popularity, brand size, and affiliate commissions never affect it. Tools marked "Editorial estimate" are not yet hands-on tested. How Trust Score works →
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