Unbounce Smart Copy
Smart Copy is Unbounce's built-in AI copywriting assistant that rewrites, expands, and summarizes landing page copy directly inside the Unbounce builder.
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⚡ At a glance
Best for: Unbounce users who want quick AI copy edits without leaving the landing page builder
✓ Seamlessly integrated into the Unbounce drag-and-drop builder—no context switching
✗ Completely locked into the Unbounce ecosystem—useless without an Unbounce subscription
An honest editorial snapshot from this tool's profile — not a paid placement.
Smart Copy is an AI-powered copy tool embedded within the Unbounce landing page builder, allowing marketers to refine, expand, or shorten copy in real time without switching tools. It generates multiple copy variations instantly, making it easy to spin up A/B test-ready alternatives. Its tight integration with the Unbounce ecosystem is its biggest strength—and also its primary limitation.
Best for: Unbounce users who want quick AI copy edits without leaving the landing page builder
Key Features
- AI-powered copy rewriting within the Unbounce builder
- Expand short drafts into full paragraphs
- Summarize long copy for mobile or tight layouts
- Multiple AI copy suggestions per request with one-click apply
- Real-time in-page editing with live design preview
How to use Unbounce Smart Copy
- Sign up for a free 14-day trial on unbounce.com (no credit card required)
- Choose the Build plan or higher to access AI copywriting features
- Create a new landing page using the drag-and-drop builder or a template
- Select a text element and use the built-in AI assistant to generate or refine copy
- Choose from copywriting templates for ads, emails, and landing page sections
- Generate multiple copy variations directly within your page design
- Use AI traffic optimization (Optimize plan) to automatically route visitors to top-performing variants
- Run A/B tests to compare AI-generated copy against your original text
- Review conversion insights and reporting to see what copy performs best
- Publish your page and connect your own domain or use free Unbounce hosting
Pros
- Seamlessly integrated into the Unbounce drag-and-drop builder—no context switching
- Generates multiple copy variants at once, useful for A/B testing
- Very low learning curve for existing Unbounce users
Cons
- Completely locked into the Unbounce ecosystem—useless without an Unbounce subscription
- Functionality is narrow: only rewrite, expand, and summarize—no long-form generation, ad copy, emails, or SEO content
- Unbounce plans are expensive (starting ~$99/mo), making the 'free' Smart Copy access misleading for new users
- Pricing for Unbounce plans is not clearly shown on the Smart Copy page, creating transparency issues
- Far less capable than standalone AI writing tools like Jasper or Copy.ai for anything beyond basic landing page edits
Pricing Details
| Pricing type | Paid |
| Starting at | Free (with Unbounce plan required for full use) |
Unbounce Smart Copy Pricing
Unbounce Smart Copy pricing — 4 plans: Starter ($29/month) · Build ($99/month) · Experiment ($149/month) · Optimize ($249/month). Compare monthly and yearly costs below.
🔎 Prices verified Jul 2026 · View live pricing →
⚠️ IMPORTANT: Unbounce discontinued its stand-alone Smart Copy AI writing app on January 28, 2026. AI copywriting is now built directly into the Unbounce landing page builder, available from the Build plan and above (not on Starter). Custom Concierge and Agency plans (starting at 100,000+ traffic) are available with custom pricing - contact sales. Yearly billing saves 25% vs monthly.
Starter
$29/month
$264/year ($22/mo billed annually)
- ✓ Drag-and-drop builder
- ✓ 5 pages
- ✓ Traffic volume up to 500
- ✓ 1 user, 1 root domain
- ✓ Lead gen forms
- ✓ Free hosting
- ✓ No AI copywriting (Smart Copy requires Build plan or higher)
Build
$99/month
$888/year ($74/mo billed annually)
- ✓ Unlimited pages
- ✓ Traffic volume up to 20k
- ✓ Custom scripts and pixels
- ✓ Popups and sticky bars
- ✓ Multi-step forms
- ✓ AI copywriting (Smart Copy built into the builder)
- ✓ Custom code and styling
- ✓ 1000+ integrations
Experiment
$149/month
$1,344/year ($112/mo billed annually)
- ✓ Everything in Build
- ✓ Unlimited A/B testing
- ✓ Unlimited variants
- ✓ Traffic volume up to 30k
- ✓ 3 users, 2 root domains
- ✓ Manual traffic allocation
- ✓ Confidence intervals
- ✓ Dynamic text replacement
Optimize
$249/month
$2,244/year ($187/mo billed annually)
- ✓ Everything in Experiment
- ✓ AI traffic optimization
- ✓ Traffic volume up to 50k
- ✓ 5 users, 3 root domains
- ✓ Page, popup & sticky bar scheduling
- ✓ Advanced triggers
- ✓ Industry benchmarking
- ✓ Audience insights
See Current Pricing →
Pricing may change — always verify on the official site.
- Quickly polishing rough landing page copy drafts without leaving the builder
- Generating alternative headline or CTA variants for A/B testing
- Condensing verbose copy sections for mobile-optimized landing pages
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See how Unbounce Smart Copy compares side-by-side with similar tools
Unbounce Smart Copy Current |
Agorapulse
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Dub
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OptinMonster
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|---|---|---|---|---|
| Rating | ★★★☆☆ 3.1 | ★★★★½ 4.4 | ★★★★½ 4.3 | ★★★★☆ 4.2 |
| Trust Score | 52/100 | 88/100 | 86/100 | 84/100 |
| Pricing |
Starter
$29/mo
Build
$99/mo
Experiment
$149/mo
Optimize
$249/mo |
Standard
$99/user/mo
Professional
$149/user/mo
Advanced
$199/user/mo
Custom
Tailored pricing -… |
Free
$0/mo
Pro
$30/mo
Business
$90/mo
Advanced
$300/mo |
Basic
$7/mo introductory
Plus
$19/mo introductory
Pro
$29/mo introductory
Growth
$49/mo introductory |
| Data updated | 29 days ago | Not yet | 1 month ago | Not yet |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
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