Woodpecker
Cold email and LinkedIn outreach platform with built-in deliverability tools, lead finding, and multichannel sequencing for B2B sales teams.
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✓ Free plan available
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⚡ At a glance
Best for: B2B sales teams, lead gen agencies, and recruiters running cold email and LinkedIn outreach campaigns
✓ Combines cold email and LinkedIn outreach in a single workflow — fewer tools needed
✗ Pricing is not fully transparent on the public page — actual per-plan costs require clicking through or booking a call, making comparison difficult
An honest editorial snapshot from this tool's profile — not a paid placement.
Woodpecker is an outbound sales automation tool combining cold email campaigns, LinkedIn outreach steps, email verification, warm-up, and deliverability monitoring in one platform. It targets sales teams, lead generation agencies, and recruiters who want to run personalized multichannel sequences without juggling multiple tools. It also offers an embeddable white-label API for SaaS products that want to add outreach capabilities.
Best for: B2B sales teams, lead gen agencies, and recruiters running cold email and LinkedIn outreach campaigns
Key Features
- Cold email campaign automation with follow-ups
- LinkedIn outreach automation (profile visits, connection requests, DMs, InMails)
- Free built-in email verification (catch-all detection)
- Free email warm-up to build sender reputation
- Inbox rotation and adaptive sending for deliverability
- Deliverability monitor with domain audit
- Condition-based campaign branching
- B2B lead finder with 1B+ contact database
- Centralized inbox for all replies
- Integrations with Clay, Pipedrive, HubSpot, Zapier, and more
- API, webhooks, MCP, and CLI for developers
- GDPR compliance tools
- White-label embedded option for SaaS apps
How to use Woodpecker
Pros
- Combines cold email and LinkedIn outreach in a single workflow — fewer tools needed
- Free email verification and warm-up included at no extra cost, unlike many competitors
- Developer-friendly with API, webhooks, MCP, and CLI support
- Deliverability toolset (adaptive sending, domain audit, deliverability monitor) is notably thorough
- 14-day free trial with all features unlocked and no credit card required
Cons
- Pricing is not fully transparent on the public page — actual per-plan costs require clicking through or booking a call, making comparison difficult
- LinkedIn automation add-on costs extra and LinkedIn platform risk (account bans) is inherent to any such tool
- Lead finder database credits are sold as add-ons, so prospecting at scale adds meaningful cost
- No permanently free plan after trial ends — the free tier is time-limited (14 days or 100 emails), not ongoing
- Reporting and analytics are basic compared to enterprise sales engagement platforms like Outreach or Salesloft
- UI can feel dated and less polished than newer competitors; some users report a learning curve around condition-based campaign logic
Pricing Details
| Pricing type | Freemium |
| Starting at | Free trial (14 days / 100 emails) |
| Free plan | ✅ Available |
Woodpecker Pricing
Woodpecker pricing — 2 plans: Pay-as-you-go (usage-based) ($7 per 100 contacted prospects/month (e.g. 500 contacted prospects = $35/month; scales with volume, ~33% cheaper billed annually)) · Agency Panel (Add-on) (Custom pricing add-on — contact sales). Compare monthly and yearly costs below.
Pay-as-you-go (usage-based)
$7 per 100 contacted prospects/month (e.g. 500 contacted prospects = $35/month; scales with volume, ~33% cheaper billed annually)
$7 per 100 contacted prospects/month (e.g. 500 contacted prospects = $35/month; scales with volume, ~33% cheaper billed annually)
- ✓ 8,000 free monthly emails included per 500 contacted prospects tier
- ✓ 2,000 free stored prospects
- ✓ Unlimited team members & unlimited email accounts included free
- ✓ Free catch-all email address verification
- ✓ Free Lead Finder credits included
- ✓ Add-ons available: LinkedIn outreach, extra warm-ups, integrations, API & webhooks
Agency Panel (Add-on)
Custom pricing add-on — contact sales
Custom pricing add-on — contact sales
- ✓ Manage multiple client accounts from one panel
- ✓ Built for agencies running cold email/LinkedIn outreach for clients
- ✓ Centralized billing and account management
See Current Pricing →
Pricing may change — always verify on the official site.
- Running multichannel cold outreach sequences mixing email and LinkedIn touchpoints
- Lead generation agencies managing outreach campaigns for multiple clients via the agency panel
- SaaS companies embedding white-label cold outreach capabilities into their own product via API
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Alternatives to Woodpecker
See how Woodpecker compares side-by-side with similar tools
Woodpecker Current |
Clay
|
Instantly AI
|
Lavender
| |
|---|---|---|---|---|
| Rating | ★★★½☆ 3.6 | ★★★½☆ 3.6 | ★★★½☆ 3.6 | ★★★½☆ 3.4 |
| Trust Score | 62/100 | 52/100 | 58/100 | 60/100 |
| Pricing |
Pay-as-you-go (usage-based)
$7 per 100 contacte…
Agency Panel (Add-on)
Custom |
Free
$0/mo
Launch
From $185/mo
Growth
From $495/mo
Enterprise
Custom |
Growth
$47/mo
Hypergrowth
$97/mo
Light Speed
$358/mo
Enterprise
Custom |
Basic (Free Forever)
$0/mo
Starter
$27/mo
Individual Pro
$45/mo
Team Plan
$89 |
| Data updated | 29 days ago | 29 days ago | 29 days ago | 29 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
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