Lavender
AI email coaching tool and sales agent that scores, rewrites, and optimizes cold outbound emails in real time.
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✓ Free plan available
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⚡ At a glance
Best for: B2B sales development reps (SDRs) and account executives focused on cold email outbound
✓ Real-time scoring keeps reps accountable and data-driven during email composition
✗ Pricing beyond the free tier is not clearly published on the official page, making cost evaluation difficult before sign-up
An honest editorial snapshot from this tool's profile — not a paid placement.
Lavender is a Chrome extension-based AI email coach built for B2B sales reps. It analyzes emails as you write, scoring them against data from billions of analyzed emails and offering actionable suggestions. Its newer AI agent, Ora, can draft cold emails autonomously, while the platform integrates with major CRMs and email tools.
Best for: B2B sales development reps (SDRs) and account executives focused on cold email outbound
Key Features
- Real-time email scoring and coaching inside Gmail/Outlook
- Ora AI Sales Agent for autonomous cold email drafting
- Personalization suggestions pulled from prospect data
- Team analytics and manager dashboards
- CRM enrichment integration
- SOC2-certified and GDPR-compliant security
- Sales Email Certification course (Lavender 101 & 201)
- Chrome extension deployment
How to use Lavender
▶️ Video review by Lavender (Official)✓ Verified Reviewer
Pros
- Real-time scoring keeps reps accountable and data-driven during email composition
- Backed by a large proprietary dataset of billions of analyzed emails, making suggestions more grounded than generic AI
- Easy Chrome extension setup with quick onboarding for individuals
- SOC2 and GDPR compliance addresses enterprise security concerns
Cons
- Pricing beyond the free tier is not clearly published on the official page, making cost evaluation difficult before sign-up
- Primarily useful only for cold outbound email — narrow use case compared to broader AI writing tools
- Chrome extension dependency means it does not work natively in desktop email clients or non-Chrome browsers
- Ora (the AI agent) is a new, unproven feature with limited public performance data at this stage
- Team and leader features likely require higher-tier plans, adding cost for small sales teams
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
Lavender Pricing
Lavender pricing — 4 plans: Basic (Free Forever) ($0/mo) · Starter ($27/mo (billed annually)) · Individual Pro ($45/mo (billed annually)) · Team Plan ($89/seat/mo (billed annually)). Compare monthly and yearly costs below.
Basic (Free Forever)
$0/mo
$0/mo
- ✓ Analyze 5 emails/month
- ✓ Personalize 5 emails/month
- ✓ Gmail + Outlook 365 integration
- ✓ Basic AI Email Writer & recommendations
- ✓ Mobile optimization
Starter
$27/mo (billed annually)
$27/mo (billed annually)
- ✓ Unlimited emails, personalization & AI recommendations
- ✓ AI Email Writer
- ✓ Mobile optimization
- ✓ Multi-inbox support
- ✓ Gmail + Outlook 365 integrations
- ✓ Support via chat
Individual Pro
$45/mo (billed annually)
$45/mo (billed annually)
- ✓ Everything in Starter
- ✓ Unlimited everything
- ✓ All integrations (Outreach, Salesloft, HubSpot, Apollo, Groove, Gong, etc.)
- ✓ Priority support & dedicated CSM
Team Plan
$89/seat/mo (billed annually)
$89/seat/mo (billed annually)
- ✓ Includes integrations & Coaching Dashboard
- ✓ Aggregated email analytics
- ✓ Accelerated dynamic scoring
- ✓ Proactive customer success & human-led coaching programs
- ✓ Content-Studio access
- ✓ Starter, Growth & Enterprise team tiers available
See Current Pricing →
Pricing may change — always verify on the official site.
- SDRs writing and optimizing cold outreach emails at scale
- Sales managers coaching teams using email performance analytics
- Account executives personalizing outbound emails faster using AI-generated drafts
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See how Lavender compares side-by-side with similar tools
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| Rating | ★★★½☆ 3.4 | ★★★½☆ 3.6 | ★★★½☆ 3.6 | ★★★½☆ 3.6 |
| Trust Score | 60/100 | 52/100 | 58/100 | 62/100 |
| Pricing |
Basic (Free Forever)
$0/mo
Starter
$27/mo
Individual Pro
$45/mo
Team Plan
$89 |
Free
$0/mo
Launch
From $185/mo
Growth
From $495/mo
Enterprise
Custom |
Growth
$47/mo
Hypergrowth
$97/mo
Light Speed
$358/mo
Enterprise
Custom |
Pay-as-you-go (usage-based)
$7 per 100 contacte…
Agency Panel (Add-on)
Custom |
| Data updated | 29 days ago | 29 days ago | 29 days ago | 1 month ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
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