Clay
Clay is a GTM (go-to-market) data enrichment and prospecting platform that combines 150+ data providers with AI-powered research to help revenue teams build targeted lead lists and automate outbound workflows.
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✓ Free plan available
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⚡ At a glance
Best for: GTM ops, growth engineers, and sales teams who need flexible, high-volume data enrichment and prospecting automation
✓ Unmatched data coverage via 150+ provider waterfall reduces single-vendor dependency
✗ Steep learning curve: most users need significant onboarding or hire Clay specialists to unlock its value
An honest editorial snapshot from this tool's profile — not a paid placement.
Clay lets sales, marketing, and GTM ops teams enrich CRM data, source prospects, and automate personalized outreach by pulling from 150+ data sources through a single waterfall enrichment engine. Its AI agent ('Claygents') can research companies and people at scale, while built-in sequencing and audience sync tools connect enriched data directly to ad platforms and outreach tools. It's positioned as an all-in-one GTM data operating system, but comes with a steep learning curve and credit-based pricing that can escalate quickly.
Best for: GTM ops, growth engineers, and sales teams who need flexible, high-volume data enrichment and prospecting automation
Key Features
- Waterfall enrichment across 150+ data providers
- AI-powered company and people research (Claygents)
- Job change and intent signal tracking
- Native email/LinkedIn sequencer
- Ad audience sync to LinkedIn, Meta, and Google
- CRM enrichment and reverse ETL
- Sculptor: natural language GTM workflow builder
- Clay MCP and Salesforce integration
- First and third-party data centralization (Audiences)
How to use Clay
▶️ Video review by YouTube Tutorial (Third-Party)✓ Verified Reviewer
Pros
- Unmatched data coverage via 150+ provider waterfall reduces single-vendor dependency
- Claygents AI can automate deep research tasks that previously required manual SDR work
- Highly flexible and scriptable — power users can build very sophisticated GTM workflows
Cons
- Steep learning curve: most users need significant onboarding or hire Clay specialists to unlock its value
- Credit-based pricing is opaque — costs can spike unpredictably at scale, especially with waterfall enrichment consuming multiple credits per row
- Free plan is very limited in credits and not meaningfully usable for real prospecting
- Pricing tiers are not fully transparent on the public site; full cost clarity often requires talking to sales
- Heavy reliance on third-party data quality means enrichment accuracy varies by provider and use case
Pricing Details
| Pricing type | Freemium |
| Starting at | Free (limited credits) |
| Free plan | ✅ Available |
Clay Pricing
Clay pricing — 4 plans: Free ($0/mo) · Launch (From $185/month) · Growth (From $495/month) · Enterprise (Custom pricing (annual commitment)). Compare monthly and yearly costs below.
Free
$0/mo
$0/mo
- ✓ Unlimited seats & tables
- ✓ Multi-provider waterfalls & Claygent enrichment
- ✓ Clay Sequencer for email
- ✓ Up to 200 rows per table
- ✓ 100 Data Credits + 500 Actions/mo included
Launch
From $185/month
From $185/month
- ✓ Everything in Free, plus:
- ✓ Phone number enrichment
- ✓ Job change & signal tracking
- ✓ Email campaign integrations
- ✓ Up to 50,000 rows per table
- ✓ 2,500 Data Credits + 15,000 Actions/mo
Growth
From $495/month
From $495/month
- ✓ Everything in Launch, plus:
- ✓ CRM auto-sync & enrichment
- ✓ HTTP API integrations & webhook automation
- ✓ Web intent signal tracking
- ✓ Audience pushes to ad platforms
- ✓ Priority support
- ✓ 6,000 Data Credits + 40,000 Actions/mo
Enterprise
Custom pricing (annual commitment)
Custom pricing (annual commitment)
- ✓ Everything in Growth, plus:
- ✓ Unlimited audiences across sources
- ✓ Unlimited row bulk enrichment
- ✓ Clay API access & data warehouse syncs
- ✓ SSO & RBAC permissions management
- ✓ Dedicated Growth Strategist
- ✓ 100,000+ Data Credits + 200,000+ Actions/mo
See Current Pricing →
Pricing may change — always verify on the official site.
- Building highly targeted outbound prospect lists with enriched contact data
- Automating CRM enrichment to keep Salesforce or HubSpot records accurate
- Scaling personalized cold outreach by combining data signals with AI-written messaging
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| Rating | ★★★½☆ 3.6 | ★★★½☆ 3.6 | ★★★½☆ 3.6 | ★★★½☆ 3.4 |
| Trust Score | 52/100 | 62/100 | 58/100 | 60/100 |
| Pricing |
Free
$0/mo
Launch
From $185/mo
Growth
From $495/mo
Enterprise
Custom |
Pay-as-you-go (usage-based)
$7 per 100 contacte…
Agency Panel (Add-on)
Custom |
Growth
$47/mo
Hypergrowth
$97/mo
Light Speed
$358/mo
Enterprise
Custom |
Basic (Free Forever)
$0/mo
Starter
$27/mo
Individual Pro
$45/mo
Team Plan
$89 |
| Data updated | 1 month ago | 1 month ago | 1 month ago | 1 month ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
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