Lavender
AI email coaching tool for sales reps that analyzes cold emails in real time and suggests improvements to boost reply rates.
Try Lavender →
✓ Free plan available
🏷️ Claim this listing
Are you the owner or representative of Lavender? Claim your listing to get a Verified badge.
Lavender is an AI-powered sales email coach that integrates with your inbox and CRM to score, analyze, and improve outbound emails before you hit send. It leverages a dataset of billions of emails to identify what drives replies, and its newer AI sales agent 'Ora' can draft cold emails autonomously. Designed for SDRs, BDRs, and account executives, Lavender aims to cut email writing time while increasing meeting bookings.
Best for: SDRs, BDRs, and account executives doing cold email outreach
Key Features
- Real-time email scoring and coaching
- Ora AI Sales Agent for autonomous email drafting
- Personalization recommendations using prospect data
- CRM enrichment
- Team-level analytics and performance insights
- Chrome extension for Gmail and Outlook
- SOC2-certified and GDPR-compliant security
- Sales email certification course (Lavender 101 & 201)
- Historical email analysis to identify what works per sender
Pros
- Real-time feedback loop helps reps self-correct before sending, reinforcing best practices over time
- Backed by a large proprietary dataset of billions of emails, making suggestions more grounded than generic AI writing tools
- Quick setup via Chrome extension with minimal IT friction for most teams
- Team-level reporting gives sales leaders visibility into email quality across the org
Cons
- Primarily Chrome extension-based, limiting usability for teams on non-Chrome browsers or native desktop email clients
- Free plan is quite limited and more of a trial than a sustainable option for active sellers
- Ora AI agent email quality still depends heavily on prompt input and prospect data quality — not fully autonomous yet
- Focused almost exclusively on cold/outbound email; limited utility for customer success, inbound, or non-sales email workflows
- Pricing is not transparently listed on the main page, making budget evaluation harder for buyers
Pricing Details
| Pricing type | Freemium |
| Starting at | Free |
| Free plan | ✅ Available |
Plan Breakdown
Free
$0/mo
Individual
$27/mo
Pro
$45/mo
Team
Custom
See Current Pricing →
Pricing may change — always verify on the official site.
- SDRs drafting and refining cold outbound emails before sending
- Sales leaders coaching teams at scale by monitoring email quality scores
- Account executives personalizing outreach at volume using AI-generated drafts
No reviews yet — be the first to share your experience!
Write a Review
Your email will be verified before publishing. No fake reviews, ever.
Alternatives to Lavender
See how Lavender compares side-by-side with similar tools
Lavender Current |
Gong.io
|
Clay
|
Apollo.io
| |
|---|---|---|---|---|
| Rating | ★★★★☆ 4.1 | ★★★★½ 4.3 | ★★★★½ 4.3 | ★★★★☆ 4.2 |
| Trust Score | 78/100 | 83/100 | 87/100 | 83/100 |
| Pricing |
Free
$0/mo
Individual
$27/mo
Pro
$45/mo
Team
Custom |
Gong Platform (per user)
~$1,200u2013$1,600/user/year (est.)
Enterprise
Custom |
Free
$0/mo
Starter
$149/mo
Explorer
$349/mo
Pro
$800/mo |
Free
$0/mo
Basic
$49/mo per user
Professional
$99/mo per user
Organization
$149/mo per user |
| Data updated | 2 days ago | 2 days ago | 2 days ago | 2 days ago |
| Try → | Compare → | Compare → | Compare → |
About Trust Score
Trust Score = (Rating / 5 × 60) + (Popularity / 100 × 40). A score of 100 means the tool has a perfect rating and maximum market popularity. Scores are updated automatically by our AI agent.
Affiliate disclosure: Some links on this page are affiliate links. We may earn a small commission if you sign up — at no extra cost to you.
